User:EmilyCarew/sandbox

Hello, I am in your class. ~

Hello, sorry I am now just doing this but I am a new member in the class and was told I have to introduce myself on someone's sandbox! R1h2017 (talk) 22:46, 11 February 2018 (UTC)

Wikipedia Article Evaluation
This article focuses on advertising that is directed at children. When first opening the article, the reader is alerted with a message that says the article itself needs help "cleaning up." This means that there are obvious mistakes throughout the actual article itself. The author first and foremost had trouble grammatically and was capitalizing when it was not necessary. The use of information was also very scattered and not cohesive. If the author had spread out the information and analyzed each fact there would have been a better flow to the article as a whole.

The citations used are almost all cited correctly. However, there were a few statistics used that may have been improperly cited. The author used a plethora of sources, especially a lot of research based university studies.

Article Choice
For my article I have decided to edit the article "Advertising Campaign." This article is centered around the use of media for campaign platforms. While this article covers some bases of the topic it is also missing quite a few. For example I would want to create a much larger section about specific campaign examples. By using these examples the reader will get a clearer understanding of what the article is actually talking about. The original piece is very vague. It is lacking a lot of specificity. While editing this article i will aim to use as many specific examples and concepts as possible. Below are some sources I hope to use that will better build upon the topic of advertising campaigns.

https://www.managementstudyguide.com/advertising-campaigns.htm

https://www.cengage.com/c/advertising-campaign-strategy-a-guide-to-marketing-communication-plans-5e-parente

https://pcl.stanford.edu/campaigns/

First Draft Edits
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base (Edit made here with additive substance). Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.

The campaign theme is the central message that will be received in the promotional activities and is the prime focus of advertising campaign as it sets the motif for the series of (grammatical edit). individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions,competition and marketing mix.

Media channels are also known as, marketing communications channels, are used to create a connection with the target consumer. Traditional methods of communication with the consumer include newspapers, magazines, Radio, television, billboards, telephone, post and door to door sales. These are just a few of the historically traditional methods. (Things added and cut)

When an organization begins to construct their advertising campaign they need to research all aspects of their target market/ target consumer. The target consumer is the person or group of people who are most likely to have an interest in the subject of the advertisement. A target consumer can be categorized by several key characteristics; Gender, age, occupation, marital status, geographical location, behavioral. (Blue Jeans, The fabric of Freedom).

Gender depends on how a specific person identifies. Age is usually broken up into bracketed intervals of ten or so years, for example a persons age between 15–25 years old. By analyzing which age bracket the target market falls into the advertisers can position their efforts accordingly. Occupation is refers to what a person does for a living; this could be a particular job, student, unemployed etc. A person’s marital status defines whether they are married or unmarried. Being in a relationship can define how someone views a product. For example a consumer that identifies as single will not want to buy a piece of jewelry that is targeted as a gift from a significant other .(additive substance to entire paragraph while removing arguments).

Peer Review
I think your first draft seems very effective and has very reliable and comprehensible sources. They are integrated well and throughout your edits which is a positive! In viewing the larger article, I think your edits are making the article more readable, and I appreciate the edits and rewording of many phrases in the first few paragraphs within the IMC subhead.

You did a good job at staying on topic and not allowing any personal biases to show throughout your draft. You were able to address a lot of the fundamental organizational problems with the article, although I do feel like you could go farther and reorganize other parts of the article, too. Your citations all look good and are linked correctly.

Overall, your addition of extra information and specific references helps the article and makes it more reputable as well as clear. However, I think you could delve further into the ways organizations target their marketing campaigns, and since my article is similar to yours ( Advertising to Children ), I know I found tons of information about the different groups companies advertise to specifically. This could add to your revisions.

Great job!

Jmills27 (talk) 02:46, 8 March 2018 (UTC)