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The Society For Assisted Reproductive Technology (SART) is the primary organization of professionals dedicated to the practice of assisted reproductive technologies (ART) in the United States. ART includes the practice of In Vitro Fertilization (IVF). SART is a non-profit organization whose mission is to set up and help maintain the standards for ART in an effort to better serve its members and their patients. In 2018, 86% of IVF clinics in the United States were members of SART. SART clinics meet the highest standards for quality, safety and patient care.

History and activities
SART was founded in 1985 when efforts to catalogue IVF activity in the United States began. Initially, the reporting of IVF outcomes was entirely voluntary. Once a special interest group within The American Society for Reproductive Medicine (ASRM), SART has continued to coordinated the annual tabulation of IVF outcomes since its first publication in 1988. In 1992, reporting of IVF outcomes became federally mandated with the passage of the Fertility Clinic Success Rate and Certification Act. SART headquarters are located in Birmingham, Alabama. There are currently 387 SART member clinics.

What does SART do?

 * 1) IVF outcomes reporting: SART reports birth outcome data from its member clinics. This provides reliable information for patients to make informed decisions and understand the likelihood of success with different treatment options.
 * 2) Sets guidelines for best practices in the field of ART: As a requirement for membership our member infertility treatment centers must adhere to the highest standards in ART. SART also holds all of its members to strict standards regarding advertising in order to better serve the public.
 * 3) Patient advocacy and regulatory review: SART plays a significant role in interacting with members of Congress and their staff regarding pending legislation which may have a direct impact on our practice. SART has been able to network effectively in a small-group setting with leaders of consumer groups, professional organizations, and government agencies to exchange ideas and share information and concerns on an ongoing basis. Most major insurance companies look to SART as centers of excellence. In fact, many insurance companies will only provide coverage at SART member centers
 * 4) Quality assurance: SART has placed a major role as an advocate in providing consultation in an effort to improve quality practice. SART has initiated a voluntary consultation program, which in IVF practice can obtain assistance for volunteer clinicians and laboratory directors. These consultations are carried out confidentially and in a collegial spirit to improve the quality of patient care.

What are the requirements for SART member clinics?
All IVF clinics seeking START membership must apply. Clinics that are granted SART membership must adhere to the following requirements:
 * 1) Annual submission of cycle of cycle-specific clinic outcome data to the SART Registry, verified by the clinic Medical Director, with permission to disclose such data to the public and to allow data to be validated. Approximately 8-10% of reporting clinics are validated each year.
 * 2) Accreditation of the Embryology Laboratory every two years by CAP or Joint Commission.
 * 3) The Medical Director of any new practice must be an REI subspeciality certified by ABOG physician, an active candidate for subspecialty certification, or grandfathered in by having been Medical Director of a SART member practice prior to 1/1/200.
 * 4) Effective January 1, 2006, all ART Laboratory Directors must meet uniform criteria. Physicians not currently Lab Directors must complete the RE fellowship training in the Lab Director track, attain sufficient hands-on experience to meet ASRM/SART guidelines and pass a certification exam administered by ABB. Nondoctoral lab directors and physicians serving as Lab Directors prior to 1/6/2006 may continue to serve in this capacity. Nondoctoral Lab Directors need to have been serving as director prior to July 20, 1999.
 * 5) Adherence to all ASRM/SART Guidelines including ethical practice, advertising, and laboratory.
 * 6) Fulfillment of all Financial obligations regarding dues and fees.
 * 7) Continued provision of IVF services. Active members must perform a minimum of 20 follicular aspirations and/or transfers annually.

SART Clinic Reports
All SART member clinics are required to submit their IVF outcome data annually. This data is made public in an effort to provide transparency of care to all patients seeking IVF. Patients may look up specific IVF clinics using the Find an IVF Clinic tab on the SART website. Patients may also compare IVF outcomes between clinics. In order for patients to better understand and interpret the SART Clinic Report, patients may view an explanatory video titled Understanding the SART Clinic Report. The SART Clinic Report is a vital resource for infertility patients and is often used by patients when selecting where to seek infertility related care. In addition to annual clinic reports, patients may also utilize SART’s IVF Predict My Success IVF prediction tool. This online prediction tool was developed using patient and treatment data from SART. This tool is for the use of heterosexual couples who are starting IVF treatment for the first time using their own eggs and sperm.

SART Fertility Experts Podcast
Started in 2020, the Fertility Experts Podcast is an education project by SART, designed to provide up to date information about a variety of topics from fertility testing to treatment. The "Experts" include accomplished professionals: reproductive endocrinologists, reproductive urologists, genetic counselors, and mental health professionals who share their knowledge and advice in an informal interview. As of 2022, there are over 30 podcasts to choose from.

SART Ask the Expert
In 2022 SART began an "Ask the Expert" project on social media to provide patients with information on common topics of interest such as dealing with IVF, preimplantation genetic testing (PGT), and the use of donors or gestational carriers. The video clips provide brief and basic information and direct viewers to more detailed information on the SART website. The Experts are all SART members.

#StartwithSART social media campaign
In 2019 SART launched a social media campaign Start with SART. The hashtag encourages all patients seeking infertility related care to seek out IVF clinics that are SART members. All SART IVF clinics: (1)must be committed to the highest quality standards of care; (2) are required to advertise truthfully; (3) must accurately report IVF outcomes; (4) work with nationally accredited laboratories to assure the best possible reproductive environments.

Resources for infertility patients
The SART website is a reputable evidence-based source of information for infertility patients. Here, patients can find a variety of educational resources including A Patient’s Guide to Assisted Reproductive Technology, Frequently Asked Questions from patients, Topics A-Z of all available ASRM/SART publications, and information on Third Party Reproduction among many other resources.