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= The IT Media Group =

The IT Media Group is a Canadian multi-media company that serves the IT industry by developing written content, videos and creating events that resonate with CIOs and creates opportunities for vendors and IT executives to connect. 95% of The IT Media Group’s clients are fortune 500 companies.

Formation & Early Years
The IT Media Group was co-founded by Nasheen Liu, John Pickett and Dave Carey. The idea first came about in 2009 during a breakfast meeting between Liu and Pickett. At the time, Liu was working as an IT vendor at Sun Microsystems, and Pickett was a cofounder of a Canadian CIO magazine and a senior executive with Canada's largest IT publishing house. The two worked together in early 2006 to launch a series of CIO breakfast roundtable programs to increase Sun Microsystems' brand awareness. After the collaboration, Liu and Pickett continued to keep in touch over the years. In 2009, during a breakfast meeting, Liu and Pickett discussed potential future opportunities to collaborate as Pickett was planning to retire from the Canadian CIO Magazine, and Liu was looking for new opportunities with Oracle acquiring Sun Microsystems. Liu and Pickett discussed the success of their previous partnership and decided on the idea for The IT Media Group.

Pickett introduced his friend Dave Carey into the partnership as Carey was an editor in chief working at the same IT publishing house looking for a new opportunity. Together, Liu, Pickett, and Carey officially launched The IT Media Group in September 2011 and formally registered the business a few months later in November. The first client for The IT Media Group was Oracle, who sponsored a CIO roundtable in November 2011.

Ownership Change
In 2015, Pickett and Carey retired from their operational responsibilities at The IT Media Group. Both continue to remain on the company leadership team and CIO advisory board.

In January 2016, Liu officially became the sole owner of The IT Media Group. In April 2016, Jeff Ishii, a retired IT executive, was added to the team as Vice President of Operations and Chief Technology Officer.

Program Services

 * CIO Roundtable: Private roundtables on topics surrounding the technology community attended by CIOs and senior IT executives. One or two subject-matter experts, represented by the sponsor, sit as peer contributors at the table.


 * CIO Peer-to-Peer Workshop: Interactive 90-minute workshops taking key topics from CIO roundtables. Workshops consist of tactics, use cases, and next best actions. They are facilitated by a few CIOs on the CIO Advisory Board.
 * Strategic Insights Panel: Brings together a select group of executives with interest in industry insights and ideas for advancing the organization through the strategic use of IT. The IT Media Group will engage the sponsor’s subject-matter expert(s) and other panellists in a conversation on the topic at hand, then open the floor to questions.
 * Virtual CIO Roundtable: A virtual version of the CIO roundtables comprised of a moderated 90-min discussion and polling enables our exclusive sponsor and a select group of industry CIOs the opportunity to create real-time connections, conversations and insight-rich content from their own homes.
 * Guest Hosting & Presentation (In-Person & Virtual): A third party is available to moderate an event or give a presentation.
 * Guest Hosting & Presentation (In-Person & Virtual): A third party is available to moderate an event or give a presentation.

Content Services

 * Sponsored Content: IT Vendors have an opportunity to collaborate with The IT Media Group by sponsoring a variety of assets including, research studies, white papers, articles, and videos. Sponsorships are available in the form of behind-the-scenes content development on behalf of the sponsor.
 * Editorial Content: The IT Media Group runs three columns under the banner of leadership, operations and technology, profiling industry stories, opinion pieces and IT executive interviews. Guest bloggers are also featured from both the CIO and IT vendor communities.

Consulting Services

 * PR and Media: Working with corporate communications teams and country leadership to enhance and localize clients' communication and media strategies. Industry professionals offer a variety of services to help bridge the gap between brand identity and perception.
 * Remote CMO: Using technology marketing best practices to help organizations enhance or augment their marketing strategy and capacity in Canada.
 * Executive Branding: Collaborating with senior leadership to deploy various content and engagement opportunities to help increase personal brand recognition in the marketplace.
 * IT Strategy and Operations: Provides businesses with focussed IT strategies and operations services.
 * Executive Branding: Collaborating with senior leadership to deploy various content and engagement opportunities to help increase personal brand recognition in the marketplace.
 * IT Strategy and Operations: Provides businesses with focussed IT strategies and operations services.
 * IT Strategy and Operations: Provides businesses with focussed IT strategies and operations services.

Awards & Recognition

 * In 2012, The IT Media Group won LinkedIn's Inaugural Best Company Pages award
 * In 2012, Nasheen Liu won Georgetown University's Hot Mamma Global Case Writing Competition
 * In 2015, The IT Media Group was nominated for RBC's Canadian Women Entrepreneur award
 * In 2017, The IT Media Group was nominated for RBC's Canadian Women Entrepreneur award