User:Emma-Cunningham-06032004/sandbox

Wikipedia (New Article)

Title: Social Media Through the lens of The Celtics

Intro: The Boston Celtics are a well rounded NBA team with success over the past couple of decades. With their immense amount of success comes the publicity that surrounds it. Between advertisements, promotions, brand collabs and deals, game time talks and coverage, the Celtics have to give the fans what they’re looking for. The Celtics have a reputation for doing a great job at managing this all and living up their coverage to meet fans expectations and do their players justice. Social media managers and content creators alike give their fans constant up to date information and content as their ranking and game time stats are constantly updating.

Who runs it: Michael Sivo Jr. runs the social media for the Boston Celtics. (Info abt him) Michael started their career as a Social Media Coordinator for Major League Baseball in May 2021. In this role, they created and published team highlight videos to MLB team’s Facebook pages on game nights. Michael also published content and moderated MLB team’s verified Facebook fan groups. In November 2019, Michael became the Manager of Social Content for LEARFIELD. In this role, they were responsible for producing more than $20 million of content marketing assets. Michael also developed Social+ business objectives and growth strategy to expand to more properties. In September 2021, they were promoted to Manager of Social Content. Michael Sivo has a Bachelor's degree in Communication, Journalism, and Related Programs from the University of Connecticut. Michael also has certifications from LinkedIn in Communicating with Confidence, Learning from Failure, Improving Your Listening Skills, and Jodi Glickman on Pitching Yourself. Additionally, they have a certification from edX in Rhetoric: The Art of Persuasive Writing and Public Speaking. Their manager is Nicole Federico, SVP, Content & Marketing. They work with Leanda Helms - Director, Content Strategy & Commercial Design, Cam Zavaski - Email Marketing & Advertising Coordinator, and Jake Wendling - Senior Director, Live Production & Events.

Peter Stringer n(about him) “I am an experienced paid media professional who’s managed over $100m in spend in the past 6 years across multiple industries, with expertise in digital marketing, retail media, social media advertising, Facebook ads, Instagram ads, Google ads, CTV, YouTube, Display, Audio, search marketing and content marketing. Past engagements/clients include Purina, Facebook, Boston Celtics, UFC, Havas Edge, GOLIN, Schneider Electric, Hilton Hotels, Fidelity Investments and Cengage Learning. I'm ranked as a Top 1% Expert-Vetted paid media consultant on Upwork, where I've worked with DTC brands on account audits, paid media strategy and execution across all kinds of products and industries. Most of my work is helping companies with their Facebook Ads strategy. Since 2022, I’ve worked on retail media business at major national retail and grocery partners for major CPG clients as a contracted consultant at major agencies including The Mars Agency and OpenMind (part of WPP). In 2021, I worked in-house at Facebook (now Meta), managing high-priority marketing campaigns including multi-million dollar spends on Facebook Ads and Instagram Ads to support Facebook's small business outreach efforts. I previously served as Vice President of Social Media for Ultimate Fighting Championship (UFC) in Las Vegas, Nevada. Prior to UFC, for 12 years, as VP of Digital Media for the Boston Celtics, I guided the NBA team to become one of the biggest professional sports brands in digital and social media, with over 9 million Facebook fans and over 3 million Twitter followers. In my time at the Celtics, I conceptualized and developed some best-of-breed and first-of-their-kind digital projects and led an Emmy-winning content team. For 2013-14, I launched "Home Court Advantage", the first live streaming mobile app pregame show in the NBA. In seasons prior, from Celtics 3-Point Play, the NBA's first Facebook application geared at gleaning valuable fan data, to Celtics GameTime Live, the league's first live stats and game-blogging application, I've pushed the team to innovate ahead of the curve, while establishing several best practices for the sports and entertainment industry. . My specialties: Paid media, online advertising, search marketing, digital marketing, social media marketing, content marketing, digital strategy, social media strategy and engagement, mobile applications, interactive content, database growth, Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, Snapchat Ads and more”

What strategies are used: Moving Merchandise. The Celtics seem to have the best results in social media when the social media team generates great content that fans can then share with their own networks. While quite a few fans share Celtics imagery on Pinterest, the official account has been focused on promotion of merchandise Accurate and up to date game time coverage Pay to play

What has been successful:

Goals/Future for their social media:

My own comments:

References and sources: https://egrove.olemiss.edu/hon_thesis/1745/ https://briansolis.com/2012/06/inside-look-how-the-Boston-Celtics-win-in-social-media/ https://www.science direct.com/science/article/abs.pii/S1441352313000879 https://theorg.com/org/boston-celtics/org-chart/michael-sivo