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Fleur du Mal is a small luxury lingerie and ready to wear label. It was founded in November 2012 by Jennifer Zuccarini. It is a privately held enterprise.

Founding

Fleur du Mal was founded by designer Jennifer Zuccarini, previously lingerie designer for Kiki de Montparnasse and Victoria's Secret. The label's namesake is a book of poems by Charles Baudelaire, Les Fleurs du Mal. Zuccarini built the label around the art of dressing up and undressing.

Commerce

Fleur du Mal is sold is luxury stores and boutiques including Barney's, Fifth House, and Lido. It also is sold on the label's own site, fleurdumal.com, and various ecommerce shops like barenecessities.com, ahalife.com, and shopbop.com. Fleur du Mal hosted a pop-up shop in New York City in July 2013, and is pursuing storefronts in major cities.

Collaborations

Fleur du Mal worked with Cadolle, a Parisian lingerie house to create a lambskin leather corset.

Social Media

Fleur du Mal maintains an active blog, Instagram, and Facebook that references past and present pop and sex culture.

Manufacturing

Fleur du Mal sources their fabrics locally in New York City. Ready to Wear is manufactured in New York City, while the lingerie's manufacturing is divided between New York and Asia.

External Links

fleurdumal.com

Sources

(1) http://www.elle.com/fashion/trend-reports/designer-lingerie?click=main_sr#slide-30

(2) http://runway.blogs.nytimes.com/2013/07/10/theyll-be-storming-the-pop-up/?_r=0

(3) http://www.townandcountrymag.com/style/fashion-trends/fleur-du-mal-bridal-trousseau

(4) http://gotham-magazine.com/style/articles/fleur-du-mal-lingerie-beyond-the-bedroom

(5) http://trendland.com/the-newest-sexiest-lingerie-on-the-market-is-fleur-du-mal/

(6) http://www.elle.com/news/fashion-style/fleur-du-mal-lingerie-rtw-launches-jennifer-zuccarini

(7) http://www.harpersbazaar.com/fashion/fashion-articles/fleur-du-mal-studio-lace-bra-photos#slide-3