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HelloSociety is a Pinterest marketing and technology firm that connects brands with like-minded Pinterest influencers. HelloSociety evolved from HelloInsights, an analytics platform, and now helps over 350 brands present and optimize their content on Pinterest. The company includes five products called HelloPartners, HelloInsights, HelloBuzz, HelloCreative and HelloManager. HelloSociety, founded by CEO Kyla Brennan, is located in Santa Monica, California.

History
In April 2012, Kyla Brennan founded HelloSociety as part of Science Inc., a technology studio for startups based in Santa Monica, California. HelloInsights, a Pinterest analytics platform, served as HelloSociety’s primary public-facing product. The service provided a free leaderboard to incorporate followers, pin virality and other data to rank the most influential users. HelloInsights enabled brands to monitor company growth, track popular items, and connect with brand ambassadors on Pinterest.

In June 2012, L.A.-based startup technology studio Science Inc. acquired Pinpuff, a “Klout for Pinterest” that measured and tracked the influence of Pinterest users, to provide added intelligence and distribution strategy to other Science Inc. startup launches. PinPuff technology was blended with HelloInsights, which led to HelloInsights officially coming out of Beta in November 2012.

In April 2013, the Company underwent a rebranding and officially launched as HelloSociety, a full-service Pinterest marketing firm, with five key product offerings including: HelloPartners, HelloInsights, HelloCreative, HelloBuzz and HelloManager. CEO and founder Kyla Brennan’s first Pinterest marketing plan was for Uncovet, a personalized boutique platform, and it acquired tens of thousands of members as a result.

Services
HelloSociety builds relationships with Pinterest “tastemakers” and lists a network of over 250 influential pinners with an average reach of 1.8 million followers. These pinners cover categories such as fashion, home décor, beauty, DIY, weddings, food, and travel. In a survey of their tastemakers, HelloSociety found that 52% are 24-34 years old, 57% hold a college degree, 88% purchased a product they have pinned, and they average 107 re-pins on each shared image. According to CEO Kyla Brennan, HelloSociety’s “network produces 223,000 pins per month from 23,000 unique websites, which get a combined 17 million re-pins and 7 million Pinterest likes” and the company focuses on “sales conversions, engagement and follower increases”.

HelloSociety has driven $30 million in additional sales revenue through Pinterest for its clientele and the company lists a suite of software applications to help their clients optimize their content on Pinterest. HelloSociety includes five-part product suite featuring:


 * HelloInsights: a Pinterest analytics platform.
 * HelloPartners: a tastemaker partnership program that matches brands with like-minded Pinterest influencers who share similar personal aesthetics to facilitate organic marketing campaigns that will resonate with the Pinterest community.
 * HelloBuzz: a Pinterest contest platform.
 * HelloCreative: a toolset for Pinterest creation.
 * HelloManager: an account management platform.

Over 350 brands use HelloSociety, driving 2.9 million new users and 22 million unique page views to these brands via Pinterest. HelloSociety’s clients include Buick, HauteLook, Fab, One Kings Lane, BeachMint, Jack Threads, Swell, Bourbon & Boots and others.

Awards
In 2013, Fast Company named Science Inc. #5 on a list of The Most Innovative Social Media Companies, citing the Science Inc. launched HelloSociety as “a data-driven approach to turn Pinterest users into shoppers.”

In 2013, Los Angeles Business Journal named HelloSociety’s CEO and founder Kyla Brennan as a noteworthy entrepreneur in its annual list of “20 In Their 20s.”