User:Emmaweiss078/Red (Taylor's Version)

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It never would have been possible to go back & remake my previous work, uncovering lost art & forgotten gems along the way if you hadn’t emboldened me. Red is about to be mine again, but it has always been ours. Now we begin again. Red (my version) is out.

–Swift tweeted on the release of Red (Taylor’s Version)

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The first live performance of the 10-minute version of “All Too Well” occurred at New York City’s AMC Lincoln Center on November 12, following the premiere of All Too Well: The Short Film. Swift was joined by the short-film stars, Sadie Sink and Dylan O’Brien, along with fans who filled the theater. At the premiere, Swift debuted the short-film that she had directed, spoke about her process recording Red (Taylor’s Version), and performed the tear-jerking song for her fans.

Not only did Swift promote the release through late-night shows and events, but she also partnered with a couple brands.

Swift also partnered with the fitness company, Peloton. The company announced that they were having classes that strictly only played music from the album, named “30 min Red (Taylor’s Version) Ride.” In December 2021, Peloton featured Swift in an artist series, meaning that they will be using their music in their classes. Peloton hinted at the announcement by posting clues on their Instagram page. and they used easter eggs, a form of subtle marketing that Swift is also known for amongst her fans.

Other brands capitalized on the release of Red (Taylor’s Version). Sour Patch Kids, Skittles, M&Ms, Olive Garden, Teletubbies, Domino’s Pizza and others released tweets relating their brand to the album. Some changed their Twitter profile name to [insert brand name] (Taylor’s Version), including Target, a long time associate of Swift's. Rare Beauty, a brand created by Swift’s friend, Selena Gomez, posted a TikTok that had a red blush, a red lipstick — both of which are staples to the Red Era — and waterproof eyeliner and mascara, which Rare Beauty ensured would not wash off while listeners cry to the 10-minute version of "All Too Well." Other well-known celebrities and public-figures tweeted about the release, including Massachusetts Senator Ed Markey, who tweeted about the album to push forth the Build Back Better agenda.