User:EmmeLaraé/sandbox

Crama
Crama, LTD., is a U.K.-based apparel company founded in 2006. Crama is known for its streetwear clothes, such as jackets, T-shirts, Snapback caps and Sweatshirts. It is owned by Jason Artry and Craig Benson, with its headquarters in London.

History
Crama was originally founded by three members, Jason Artry, Craig Benson and Shaun Morgan. The logo is a three incapsulated into a circle. Crama began by selling USA college basketball team, fitted caps. They then went onto designing T-shirts to go with these caps. Eventually their own collection overtook the selling of the fitted caps and they began selling sweatshirts and T-shirts in popular stores in London and Leicester.

In 2008 the financial crash hit London's independent streetwear shops forcing many of them to close their doors, causing Crama to disappear from the highstreet.

Crama re-appeared online in 2010 with its first online store www.crama.co.uk

Style
The early success of the brand has been attributed to its popularity in the grime scene. The brand was also embraced by Graphic Designers, Footballers and other street subcultures. In a 2013 interview Jason said: "I make clothes that I want to wear, it's a bonus that other people want to wear them too."