User:Emoedits/sandbox/Soapboxx

Soapboxx is a video collection and distribution platform used by nonprofit organizations, health care initiatives, brand marketing, and political campaigns. Soapboxx was founded by Dr. Daniel Beckmann, Lilly Shasta, Caro Nicastro, and Franco Valle in 2017.

Its technology aims to provide a tool for collecting, editing and sharing user generated content (UGC); and facilitating the creation of social proof for digital marketing campaigns through grassroots storytelling.

History
Soapboxx was founded in 2017 by Dr. Daniel Beckmann, Lilly Shasta, Caro Nicastro, and Franco Valle. According to an interview with WTOL11, a local news station in Toledo, Ohio, Dr. Beckmann started Soapboxx to give people access to and a way to share their thoughts on things they're interested in. Beckmann named the company after the historic soap boxes on which speakers delivered speeches, political views, and sales pitches, a practice originated in the early 19th century.

In its infancy, Soapboxx worked with Color of Change on Stacey Abrams' campaign during the 2018 Georgia gubernatorial election.

In 2020, the Joe Biden presidential campaign began using Soapboxx to collect videos from voters across the United States. According to the Biden 2020 States Digital Organizing Team, their strategy heading into the 2020 general election was to "Revamp our state digital organizing programs to meet the moment and incorporate robust direct voter contact elements." Soapboxx services were used by state digital organizing teams in battleground states to support organic video collection and distribution.

Soapboxx and Stand.earth became finalists for the sustainability, environmental, and climate partnership or collaboration category of the Anthem Awards in January 2022. The Anthem Awards are presented by the Webby Awards and focuses on purpose and mission-driven work in the digital space from people, organizations, and companies worldwide.