User:Emraeah/Campaign advertising

Notes to keep in mind

- Wiki view history since 2005 and has been edited multiple times a year

- could add some wiki links in beginning for example when it mentions political consultants and political campaign staff

- countries with some info on their communication rules: UK, Ireland, US, Canada

- are the summaries in the beginning regarding their laws well written?

- they mention BCRA

- they don't mention WRTL

- there's A LOT of missing citations ):

Effects of Political Advertising Summary

- negative advertisements ineffective at reducing support/turnout for opponent but successful in declining overall turnout

- tv campaigns affect election outcomes, but is small

- voting results effected by voters' characteristics and type of ad they're exposed to

- increases polarization

Lead
The name of an organization can allow campaigners to separate their political interests from their individual identity.

Article body

For example, American Civil Rights Institute is an anti-affirmative action group that sounds similar to the American Civil Liberties Union. The two organizations have opposing views on the issue in realty, but the public may confuse the two as sharing the same interests due to their names. These unknown groups also have an advantage of seemingly having no previous associations with voters, as it does not readily reveal the leadership of the organizations to the public. Unknown interests groups are generally perceived as credible. They can also have names that project a sense of shared, common values or interests. However, they can be deceiving as many of these groups' leadership and/or sponsors is actors with less democratic policy than it seems. For example, Californians to Protect Our Right to Vote is sponsored by Pacific Gas & Electronic Company. In these cases, the nonprofits names are able to project trustworthiness and expertise while shielding its deceiving donors operating it.