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Alan Melina (born in London, England) is a dual citizen of the UK and USA and is a seasoned music industry executive currently residing in Southern California. He is managing partner of the music management and consultancy firm [New Heights Entertainment, LLC] and of the music publishing company New Heat Music, LLC, with offices in Los Angeles and New York.

Early Life and Career: Sussex and London
Melina graduated Ifield Grammar School in 1967? with dreams of becoming an aerospace engineer and attended the [University Of Sussex][www.sussex.ac.uk] (UOS) as an Electronics Major with a scholarship from the Aero Engine Divison of Rolls Royce Motors[]. Whilst an undergraduate at UOS in the late 1960's, Melina helped organise a wildly successful 3 day music festival on the UOS Campus benefitting the Timothy Leary Bust Fund[] and The Mole (Student Newspaper). The rave reviews for the music festival led to the UOS Student Union electing Melina to the Chairmanship of the Social Activities Committee. As Chairman, Melina booked and promoted a series of concerts including The Who, James Gang, Donovan, Curved Air, Pete Brown's Piblokto, Kevin Ayers & The Whole World and Muddy Waters.

Melina left school in the summer of 1969/1970? to apply for an agency license and to start a new independent music management and agency business. His breakthrough occurred a year later when he scored UK Agency representation for David Bowie, months before Bowie recorded and released his groundbreaking Hunky Dory album. Melina booked the tours supporting the Hunky Dory and Ziggy Stardust albums and Bowie referred some of his friends to Melina's fledgling Agency including Lou Reed and Iggy Pop. WIth his social and business life fully intertwined (like many young agents) Melina's first date with Joyce (his wife of 35 years) was a Lou Reed late night concert at Kings Cross Odeon in North London, that Melina had booked. After several years of diversification into independent record label management, publicity, promotion and music publishing, Melina donned a suit and went to work for Polygram in their Chappell Music Publishing Division. As General manager of Chappell Music UK, Melina signed The Icycle Works, Dead Or Alive, Billy Bragg, The Cult and Channel 4 Television and worked with many great writers and artists including Terry Britten, Paul Weller, Christopher Cross, The Knack, The Go Gos and The Waitresses, earning several #1 records and many multi-platinum awards.