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Pureatarian (pyur-e-tar-i-an) noun. A person who refrains from eating meat or animal products of any kind, oils, chemical additives, processed foods, fake meats, preservatives, or anything artificial. A Pureatarian eats and utilizes the whole plant from root to tip. Nothing goes to waste.

The origination of the term Pureatarian was created in November 2019 by partners Carole Bishop & Bryan Morrison. The term was created because it goes farther than vegan in the purity of food and no animal products. The idea of using the whole plant in its natural form intensified the idea of whole food, plant-based eating and a different title was needed to describe it fully. Pureatarianism is a lifestyle and the definition for vegan or whole food plant based does not cover the complexity of this type of lifestyle so a new term was created.