User:Epear/Evaluate an Article

Which article are you evaluating?
(Provide a link to the article here.) Taco Bell

Why you have chosen this article to evaluate?
(Briefly explain why you chose it, why it matters, and what your preliminary impression of it was.)

I have no idea what to research academically yet, so i decided to familiarize myself with wikipedia by researching a random business first. I figured it would be fairly straightforward, covering the founding, growth and important events in the business' lifespan. Not sure it really matters in the grand scheme of things, but for now it matters.

Evaluate the article
(Compose a detailed evaluation of the article here, considering each of the key aspects listed above. Consider the guiding questions, and check out the examples of what a useful Wikipedia article evaluation looks like.)

The articles content is relevant to the topic, written neutrally and all the claims have citations. The citations that I tested were reliable and led to either independent publications covering Taco Bell or to official promotional materials (when describing their marketing campaigns). It does not cover one of Wikipedia's equity gaps and there may be an ethical dilemma that is avoided being discussed in the article. The article is also locked. There is no indication of controversy in the talk page however, only minor edits about locations of certain Taco Bell restaurants.