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Abstract:
Over the years, McDonald's had developed a thriving market globally with a presence in 121 countries. The case discusses the various strategies that the company adopted in the international market including its localization, pricing, promotional, and operational strategies in various countries.

Global Expansion of Mcdonald's

 * Evaluate McDonald's exisitig global strategies.

Challenges along the Way

 * Issues and challenges faced by a restaurant chain in expanding its business internationally.

Untouched by Global Economic Slowdown

 * Examine localization strategies - geo specfic

Impressive Results in Tough Times
Analysts pointed out that while many restaurants and restaurant chains were facing hard times because of the economic slowdown, McDonald's had shown improvement in sales. Its international business had also helped insulate it from the housing-led US economic downturn.
 * Understand promotional and pricing model used by McDonald's globally