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Toehold Flip Flops
How Toehold flip flops got started AG Gregoroff was hiking in his hometown of San Diego in 2010 when the thong on one of his flip-flops tore. He was forced to lace paracord through the top, weaving it between his toes, but the rough material cut up and covered in blood his toes. He had an idea and started searching for an indestructible pair of flip-flops to wear hiking, to the beach, and off the mats.

Soon after, AG, a military contractor at the time, traveled to Japan. He went to see some of the legendary Okinawa jungle leather crafters. He went to the home of a master craftsman who specialized in leather footwear. AG shared some of his concepts and ideas with him, and they worked together to create a pair of ultra-durable flip-flops.

After years of trial and error, AG was able to duplicate, then surpass, the quality of that first pair of flip-flops made in Japan all those years ago. AG had no intention of making flip-flops for anyone else. However, ignoring his Jiu-Jitsu teammates' requests for custom pairs was impossible. As a result, AG decided to leave his full-time job to focus entirely on developing the Toehold brand. AG and his team have since perfected their process and are now producing custom, high-end flip-flops for customers all over the world.

"Our flip flops are made entirely by hand. There are about 550 steps involved in making a pair. We focus on perfection, not speed. Therefore, it takes roughly 5-6 weeks to make a pair of flip flops from start to finish." -

Today, Toehold® is owned and operated by AG Gregoroff, Andy Stumpf and Bryan Callen. Under their leadership, Toehold® manufactures flip-flops that are hand-crafted with ethically sourced leathers, unparalleled in uniqueness and durability. Their promise is to incorporate the highest quality materials into truly dope products that will last for years to come.

"They are the best flip flops that I've ever hard" - Joe Rogan