User:Eraible/New article

Synecticsworld is an international consulting firm. The company focuses on facilitating innovation, including new product development, process improvement, cost reduction, and reinvention of business models. The firm is headquartered in Cambridge, MA. It has offices in five other US cities as well as in Madrid and Brisbane.

Name
Synectics comes from Greek roots and means essentially “the bringing together of diverse elements.” Synectics is also the name of a problem-solving methodology developed by Synecticsworld co-founders George M. Prince and William J. J. Gordon. This methodology is the basis of Synecticsworld practices.

History
Synecticsworld's history starts in the work of George Prince and Bill Gordon, though the company itself began as a spin-off from the Arthur D. Little Invention Design Unit in 1960.

Innovation Practices
Building on Prince and Gordon's research, Synecticsworld developed a series of innovation practices that form the core of their offerings. These are called the "body of knowledge," and focus on four key areas: climate, thinking, process, and frameworks and tools.

The company's offerings tend to fall into three categories:


 * Marketplace Potential: insight discovery, brand renewal, new product development, marketing communication, positioning, naming, and tapping consumer creativity;
 * Growth Strategies: vision/mision, strategy, new business models, scenario planning, and foresight;
 * Performance and People: business process innovation, training and coaching in innovation capabilities, leadership coaching and private consulting, corporate meetings, organizational development, technology transfer, creativity and innovation index, and innovative culture.

Synecticsworld also offers workshops and trainings in their methods.

Notable Work

 * Queensland Rail Valet level crossing: a system of in-road lights to give drivers earlier warning that a train is approaching a level crossing, aiming to decrease crossing accidents (November 2010).
 * St. Louis Post-Dispatch new format: the paper switched from a broadsheet format every day to a tabloid format on Saturday and broadsheet the other days, increasing Saturday readership. (October 2008).