User:EricFrancis30/sandbox

New media studies has integrated with many innovative forms of technology. The conformity of virtual real and actual real has been implemented in our everyday lives such as digital banking. With such interfaces with virtual real and actual real can simply be found at our financial institutions, primarily with the automated teller machines (ATM). ATM machines consist of a computer, a multi-language-screen, keypad with brail, and even an earphone jack. These cash dispensers not only dispense cash but they can make deposits, transfer funds, check balances, print out recent transactions, and even change the pin numbers on debit/atm cards. ATM machines were made to help service customers and to promote a more convenient and time-sufficient banking experience. Virtual real is not necessarily the same thing as virtual reality. Virtual real is the midpoint of the transition from virtual to actual reality. For instance, when at the ATM and after inserting the atm card, there is the interface with the screen that helps the customer communicate with the bank, in this case a computer. On the screen, it generates options for the customer to choose which services they would like to perform. At this point, this is considered the virtual real point because of the philosophy of knowing the fact you have a balance that is shown on the ATM screen. This will just state that amount available to use in the account. Actual real is when the cash has been dispensed and is held in your hands. The physical proof is now the actual reality.

In an article from the National Center for Biotechnology Information (NCBI), there was a study involving a virtual reality environment that simulated ATM training for persons with acquired brain injury. Their conclusion of this study proves that virtual reality can be a useful tool in which it could easily be accessed online. Basically this helped conveniently providing training opportunities almost anywhere. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2881048/

Another example of digital banking is online banking. Online banking, or sometimes can be called mobile banking, has become the main way to keep track of bills and finances. Online banking offers more services to the customer than at the ATM machines. The advancement of online banking has made the world a dependent culture revolving around technology. Online banking also commercializes other products and services that a bank can offer to customers with their banking affiliates.

In a book called Critical Terms for Media Studies, the author illustrates his take on new media in technology: "technology---a focus on the mechanical aspects of media and the way that innovations and inventions transform the condition of both individual and social experience." http://www.press.uchicago.edu/Misc/Chicago/532554.html

With the focus on digital banking and ATM banking, we can conclude that our "individual and social experience" with technology will help understand new media studies.