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Liking Rule in Social Psychology

The Liking Rule in Social Psychology is based on the similarities between the two given subjects. In referring to subjects, this consists of anything with the ability to have an emotional attachment to one another.

One of the first parts of the rules is getting them to like us. People who are physically attractive have an advantage over others in social interaction. Attractive people have a click, whirr response to them, which happens automatically. The response refers back to the halo effect. However, attractive does not always mean good.

A second part in the liking rule is similarity. People tend to like those who are similar to them. These similarities may come from different categories such as opinions, personality traits, or lifestyles. The negative effect on similarity are those acting with us may compel with us, in order to trick us into liking them. This part is hard to track, and differentiate from.

Next, we have compliments. This is where one will give you praise, courtesy, respect, and other things that will make you want to like them even more.

The more you see someone the more you tend to like them. This part only happens when the giving time that you spend with this person or thing is in a positive manner, which in return gives you a positive look on that subject.

Association is another link to the liking rule. This is the connecting of oneself using positive things.

The most used illustration of the liking rule is the Tupperware Party. In a Tupperware Party a host gets together a group of people in order to sell a specific item or items. In the party there are three weapons of influence used. The first is reciprocity. This is where games are played in order to win some sort of prize, and even if you don’t win you get to grab a gift from the bag anyways. This is to insure that everyone there has received a gift from the host. Secondly, we have commitment. People are urged to tell the benefits of using the Tupperware products previously owned. Thirdly, we have the use of Social proof. When people begin to buy the product, others assume that the product must be good and decide to buy it also. In using the three weapons in nearly insures the selling of the product.

Liking someone sets way to a relationship, and realationships are inmportant in the functioning of four behavioral systems: affiliation, attachment, and caregiving.