User:Eschrantz19/Popular culture

Radio Culture
The radio has completely knocked over any negatives that the newspaper did. This unique invention reaches a wider audience, especially those who are illiterate, also offering an option to listen and do a different activity at the same time. However, within indigenous communities around the world, the community has little to no access to any modern media, even a radio. This was what led the indigenous people to form a community radio that supported the promotion of indigenous culture and their right of determination. In the modern world, reaching a wider audience is always the target goal for a business, artist, or marketer. Using the radio as a primary news source offers a more rapid pace to find out about events coming up or even breaking news.

Pop Art
Andy Warhol was the first person to want to unleash the truth about celebrity and popular culture. His artwork unveiled the deep psychological damage that the media can spotlight on individuals. Andy would create the piece of art on a silkscreen, this way the artist could replicate and repeat their own visual artwork over and over. This creates a different experience between the artist and the viewer. The history of Art would be changed forever after the iconic artists above changed the meaning of what Art is. Feeling as though art “didn’t explain the real world” the artists felt it was necessary to change the narrative and reveal a realistic picture. This technique typically consisted of bold colors and bright features, this was no coincidence as it was supposed to reflect popular culture around the viewer. Pop art is a heavily used technique used across the world, still today. Countries like: Italy, France, Japan, Russia, and many more have dabbled into the pop art field. The French movement of Pop art came around as Vogue made its way into the news. In the early 70s is when Russia decided to take part in the form of Pop Art, an example is the famous mural My God, Help Me to Survive This Deadly Love.

Clothing
The fashion industry has witnessed tremendous, rapid, and applaudable changes over the years. Fashion trends and what has been considered popular have been directly influenced and affected by the environment and the state of the world. Dating back to World Wars 1 and 2, clothing was designed for functionality as well as to be made in the cheapest way possible. This was due to collective preparation efforts through the conservation of materials. This trend can also be seen throughout the 1930’s, or the Great Depression era of history. Due to the state of the economy, clothing yet again faced fundamental changes in shape and function. The term utility clothing was coined, meaning that fashion had taken a turn to more reserved silhouettes. For efficiency, handmade clothing became encouraged through government-backed campaigns. Post-war and continuing throughout the 1900’s fashion began to take a more individualistic tone. Primarily marked by the turbulence of the 1960s and momentous social change, younger generations started to develop their own sense of style. Catapulting influences of things like different prints or patterns that can still be seen in the present day. The future of fashion is promising and is significantly inspired by past trends. Despite that influence, the fashion industry is moving towards a goal of sustainability. This is due to past actions of intense consumerism and fast fashion usage, as well as increasing environmental threats. The state of the economy continues to have a great effect on fashion, as consumers will be looking to make more of an investment in the items that they purchase, rather than participating in a constant cycle of buying. Sustainability is something that designers are actively pursuing as well. Connolly, a British menswear brand, is just one example of the many who are challenging designers and stylists to revamp and upcycle pieces of clothing from past collections. This is consistent with the fact that the past few decades have seen the reintroduction of old designs, which have been revitalized and improvised to fit the current market needs. Clothing will continue to act as an area for personal expression no matter the trends, constantly shaped by the world around us.

Popular Music
Pop music is a wide-ranging genre of music whose characteristics include styles and tones that have a wider and more massive appeal to all kinds of consumers. Oftentimes, many examples of these music contain influences from other pre-existing works. The origins of popular music began in the late 1800s with the inventions of Edison’s phonograph and Berliner’s gramophone, both of which allowed for music to be available for purchase to the public rather than access to just the elites. Due to the almost nonexistent copyright laws, the early 1900s flourished with composers and publishers aiming to make and sell as much music as they could. The hub for this activity was a small area of New York known as Tin Pan Alley, which quickly became one of the major spots for popular music as the demand grew intensely. Technological advances in the 1940’s only furthered the success and popularity of the genre. The reel-to-tape recorder was groundbreaking in terms of innovation and served as the baseline for many more transformations this genre and the music industry as a whole will endure. Along with the continued innovation of popular music, multiple subset genres emerged as the new faces of popular music, all with the foundation of jazz and blues. Some of those genres include Rock and Roll, Punk, and Hip Hop. Due to the increasing mainstream success of popular music, artists of the genre grew in fame and popularity. A few of the major singers and musicians of this genre include Michael Jackson, Madonna, Justin Bieber, Elvis Presley, Beatles, and Beyonce. Popular music will continue to be shaped by, and evolve to fit the tastes and preferences of the public.