User:Esk00/Article evaluation

Name of article: Microtargeting
 * "Start-Class" on quality scale. It is part of Wikiproject Politics

why I chose this article to evaluate.

In my course, Civic Technology, we are looking into how political campaigns have adopted different platforms, such as social media and advertisements, to reach their audiences. On social media, people have different advertisements because websites' algorithms evaluate data from past searches then target your interests. As a result, what often happens is the perpetuation of confirmation bias because people only receive part of the whole story or part of the argument (e.g either only democratic or only republican).

Is the article's content relevant to the topic? Incorrect date: Alexander Gage created MicroTargeting in 2003 not 2002.
 * content needs to be updated-- ex.

Does the article deal with one of Wikipedia's equity gaps? Does it address topics related to historically underrepresented populations or topics? I also think that it is important to include a positive and negative viewpoints on Microtargeting. For example, are there reliable resources that believe microtargeting is beneficial or rather, detrimental to politics?
 * Article only discusses microtargeting in the United States. It missing a worldwide perspective.
 * article does not address the implications of microtargeting on underrepresented populations. This is a necessary addition to the article because microtargeting is individualized to people's data and therefore affects people of different race, ethnicity, and economic backgrounds.
 * This article needs more detail about the different political parties and should also include an international perspective
 * Microtargeting in the United States is overrepresented because the article is missing a worldwide view


 * I think there is more reliable research that needs to be included/sources not current/Not all of links work


 * article structure is not clear or easy to read.

necessary areas of improvement: the article's structure, grammar and sentence structure, improved list of sources, article needs to present a worldwide view, addition of a section that address the implications of microtargeting on underrepresented populations. In other words, does microtargeting, disproportionately affect people of a certain race, ethnicity or economic background?; Removal of long quotes that are irrelevant and don't contribute beneficial information; Possibly, additional information on the technology behind microtargeting e.g algorithms

Link to feedback: Talk:Microtargeting