User:Esk00/Evaluate an Article

Evaluate an article
This is where you will complete your article evaluation. Please use the template below to evaluate your selected article.


 * Name of article: Microtargeting
 * Briefly describe why you have chosen this article to evaluate.
 * In my course, Civic Technology, we are looking into how political campaigns have adopted different platforms, such as social media and advertisements, to reach their audiences. On social media, people have different advertisements because websites' algorithms evaluate data from past searches then target your interests. As a result, what often happens is the perpetuation of confirmation bias because people only receive part of the whole story or part of the argument (e.g either only democratic or only republican).

Lead

 * Guiding questions


 * Does the Lead include an introductory sentence that concisely and clearly describes the article's topic?
 * Yes
 * Does the Lead include a brief description of the article's major sections?
 * Yes
 * Does the Lead include information that is not present in the article?
 * no
 * Is the Lead concise or is it overly detailed?
 * Lead's sentence structure confusing. Sentence order should be edited.

Content

 * Guiding questions


 * Is the article's content relevant to the topic?
 * Yes
 * Is the content up-to-date?
 * Incorrect date: Alexander Gage created MicroTargeting in 2003 not 2002.
 * No content should be updated
 * Is there content that is missing or content that does not belong?
 * Article only discusses microtargeting in the United States. It missing a worldwide perspective.
 * Does the article deal with one of Wikipedia's equity gaps? Does it address topics related to historically underrepresented populations or topics?
 * No, this article does not address the implications of microtargeting on underrepresented populations. This is a necessary addition to the article because microtargeting is individualized to people's data and therefore affects people of different race, ethnicity, and economic backgrounds.

Tone and Balance

 * Guiding questions


 * Is the article neutral?
 * This article needs more detail about the different political parties and should also include an international perspective
 * Are there any claims that appear heavily biased toward a particular position?
 * No
 * Are there viewpoints that are overrepresented, or underrepresented?
 * Microtargeting in the United States is overrepresented because the article is missing a worldwide view
 * I also think that it is important to include a positive and negative viewpoints on Microtargeting. For example, are there reliable resources that believe microtargeting is beneficial or rather, detrimental to politics?
 * Does the article attempt to persuade the reader in favor of one position or away from another?
 * No

Sources and References

 * Guiding questions


 * Are all facts in the article backed up by a reliable secondary source of information?
 * No
 * Are the sources thorough - i.e. Do they reflect the available literature on the topic?
 * No, I think there is more reliable research that needs to be included
 * Are the sources current?
 * No
 * Are the sources written by a diverse spectrum of authors? Do they include historically marginalized individuals where possible?
 * Articles do not seem to represent a diverse spectrum of authors
 * Check a few links. Do they work?
 * Not all of links work

Organization

 * Guiding questions


 * Is the article well-written - i.e. Is it concise, clear, and easy to read?
 * No, article structure is not clear or easy to read.
 * Does the article have any grammatical or spelling errors?
 * Yes+ unnecessary quotes that
 * Is the article well-organized - i.e. broken down into sections that reflect the major points of the topic?
 * No, article choppy--needs to be re-structured

Images and Media

 * Guiding questions


 * Does the article include images that enhance understanding of the topic?
 * No
 * Are images well-captioned?
 * n/a
 * Do all images adhere to Wikipedia's copyright regulations?
 * n/a
 * Are the images laid out in a visually appealing way?
 * n/a

Checking the talk page

 * Guiding questions


 * What kinds of conversations, if any, are going on behind the scenes about how to represent this topic?
 * no conversation
 * How is the article rated? Is it a part of any WikiProjects?
 * "Start-Class" on quality scale. It is part of Wikiproject Politics
 * How does the way Wikipedia discusses this topic differ from the way we've talked about it in class?
 * I think In class we discuss the topic in a similar way but haven't gone into that much specific detail about topic yet.

Overall impressions

 * Guiding questions

The article is rated as Start-class in terms of quality and Mid-importance the article's structure, grammar and sentence structure, improved list of sources, article needs to present a worldwide view, addition of a section that address the implications of microtargeting on underrepresented populations. In other words, does microtargeting, disproportionately affect people of a certain race, ethnicity or economic background?; Removal of long quotes that are irrelevant and don't contribute beneficial information; Possibly, additional information on the technology behind microtargeting e.g algorithms
 * What is the article's overall status?
 * What are the article's strengths?
 * How can the article be improved?
 * How can the article be improved?
 * How would you assess the article's completeness - i.e. Is the article well-developed? Is it underdeveloped or poorly developed?
 * The article is underdeveloped (pretty close to being poorly developed)

Optional activity

 * Choose at least 1 question relevant to the article you're evaluating and leave your evaluation on the article's Talk page. Be sure to sign your feedback

with four tildes — ~


 * Link to feedback: Talk:Microtargeting