User:Essaycarrers/sandbox

Wellness Kit Marketing Plan Wellness has become one of the most prevalent subjects in today's society. However, many people struggle to understand the subject or rather do not know where to begin as far as wellness is concerned. If you have been through such, the wellness kit can be a starting point. Typically, the kit constitutes some products that can help people in their wellness journey. Mission: The wellness kit aims at helping people live calmer and healthier lives. Product Value Proposition: Life is generally better when you are more relaxed. A calm life helps improve every aspect of your life, and our wellness kit got you. This Kit is for almost everybody because all people could use a little more calmness in their lives. One benefit of choosing this kit is that it comes with several other products that help improve your life. It also has a one-year warrant. Moreover, when you purchase the product, there is a two weeks window period where you can return the product, in case you don't like it. Product Description: The kit constitutes various items that can help you with your wellness journey, especially mental wellness, which is vital for healthy living. These items comprise branded stress balls, crucial oils, a branded neck massager, a colouring book and a long relaxing audio tape. Marketing plan objectives : The marketing goals include: Specific: Learning novel sales strategies to surge the sales. Measurable: Doubling the sales in the next two months. Attainable: I now have many social media followers, thus I will be able to extensively market the product. Relevant: I love creating awareness regarding wellness, thus every day, I get to change people's lives as I grow my customer base. Time-bound: In two months, I will have gotten the wellness kit trending. Financial objectives: I want to have a larger profit margin and more cash flow. '''	Market Summary SWOT '''Strengths	Weaknesses	Opportunities	Threats Many products in one, thus instead of purchasing a neck massager alone, for instance, customers would prefer this product 	The kit has a high price since it comes as many products in one The kit is unique since competitors do not have the same products in one	Some people may not be aware of the kit, which could result in rejection Extensive usage possibilities and benefits	Many people may not be able to afford it 	This exact specific kit is lacking in the market	Competitors may come up soon with this exact kit Wellness products are currently a necessity, thus this product could easily find a market	Some people might prefer purchasing a single item among the available products. Few competitors Competition tends to reduce the market share and shrink the obtainable client base (Gupta et al., 2021). The competitors might lead to a price reduction An extensive customer base

PEST Political	'Economic	'Social	Technological The government policies encouraging mental wellness are beneficial as it encourages people to purchase the product 	Inflation could cause an increase in the kit's prices	Health consciousness will make people purchase the product more	Online sale of the product results in more sales A law like California's Mental Health Services Act tends to support mental health programs, which could help promote the product	Increased living costs might prevent people from affording it 	Some cultural anticipations, norms and beliefs might make some people not prefer the kit	Social media marketing will increase the sales Laws supporting mental wellness are likely to stay, thus the product can be preferred for a very long time		Age may be a determining factor for purchase since children might not use some of the kit's products '''	Competitive Analysis 	Wellness Kit	First competitor	Second competitor''' YouTube wellness audios	A wellness swag box kit Number of items	Has many items in one compared to the competitors	Has a wide range of audio on wellness but lacks other items in one 	Have few products compared to my kit, including aroma plants and diffusers, and relaxing items Market share 	Has a moderate market share	Has an extensive market share	Has a moderate market share Price 	Highly-priced	Free	Moderately priced

Reference Gupta, V., Ivanov, D., & Choi, T. M. (2021). Competitive pricing of substitute products under supply disruption. Omega, 101, 102279.