User:EtHq1/Greenwashing

United Kingdom
The Competition and Markets Authority is the UK's primary competition and consumer authority. In September 2021, it published a Green Claims Code intended to protect consumers from misleading environmental claims and to protect businesses from unfair competition.

United States
The Federal Trade Commission (FTC) provides voluntary guidelines for environmental marketing claims. These guidelines give the FTC the right to prosecute false and misleading claims. These guidelines are not enforceable but instead were intended to be followed voluntarily: The FTC said in 2010 that it will update its guidelines for environmental marketing claims in an attempt to reduce greenwashing. The revision to the FTC's Green Guides covers a wide range of public input, including hundreds of consumer and industry comments on previously proposed revisions, offering clear guidance on what constitutes misleading information and demanding clear factual evidence.
 * Qualifications and disclosures: The Commission traditionally has held that in order to be effective, any qualifications or disclosures such as those described in these guides should be sufficiently clear, prominent, and understandable to prevent deception. Clarity of language, relative type size and proximity to the claim being qualified, and an absence of contrary claims that could undercut effectiveness, will maximize the likelihood that the qualifications and disclosures are appropriately clear and prominent.
 * Distinction between benefits of product, package, and service: An environmental marketing claim should be presented in a way that makes clear whether the environmental attribute or benefit being asserted refers to the product, the product's packaging, a service, or to a portion or component of the product, package or service. In general, if the environmental attribute or benefit applies to all but minor, incidental components of a product or package, the claim need not be qualified to identify that fact. There may be exceptions to this general principle. For example, if an unqualified "recyclable" claim is made and the presence of the incidental component significantly limits the ability to recycle the product, then the claim would be deceptive.
 * Overstatement of environmental attribute: An environmental marketing claim should not be presented in a manner that overstates the environmental attribute or benefit, expressly or by implication. Marketers should avoid implications of significant environmental benefits if the benefit is in fact negligible.
 * Comparative claims: Environmental marketing claims that include a comparative statement should be presented in a manner that makes the basis for the comparison sufficiently clear to avoid consumer deception. In addition, the advertiser should be able to substantiate the comparison.

According to FTC Chairman Jon Leibowitz, "The introduction of environmentally-friendly products into the marketplace is a win for consumers who want to purchase greener products and producers who want to sell them." Leibowitz also says such a win-win can only operate if marketers' claims are straightforward and proven.

In 2013 the FTC began enforcing these revisions. It cracked down on six different companies; five of the cases concerned false or misleading advertising surrounding the biodegradability of plastics. The FTC charged ECM Biofilms, American Plastic Manufacturing, CHAMP, Clear Choice Housewares, and Carnie Cap, for misrepresenting the biodegradability of their plastics treated with additives.

The FTC charged a sixth company, AJM Packaging Corporation, with violating a commission consent order put in place that prohibits companies from using advertising claims based on the product or packaging being "degradable, biodegradable, or photodegradable" without reliable scientific information. The FTC now requires companies to disclose and provide the information that qualifies their environmental claims, to ensure transparency.

China
The issue of green marketing and consumerism in China has gained significant attention as the country faces environmental challenges. According to "Green Marketing and Consumerism in China: Analyzing the Literature" authored by Qingyun Zhu and Joseph Sarkis, China has been implementing environmental protection laws to regulate the business and commercial sector. Regulations such as the Environmental Protection Law and the Circular Economy Promotion Law which contains provisions that prohibit false advertising (known as greenwashing). The Chinese government has issued regulations and standards to regulate green advertising and labeling, including the Guidelines for Green Advertising Certification, the Guidelines for Environmental Labeling and Eco-Product Certification, and the Standards for Environmental Protection Product Declaration. These guidelines promote transparency in green marketing and prevent false or misleading claims. The Guidelines for Green Advertising Certification require that green advertising claims should be truthful, accurate, and verifiable. These guidelines and certifications require that eco-labels should be based on scientific and technical evidence, and should not contain false or misleading information. The standards also require that eco-labels should be easy to understand and should not confuse or deceive consumers. The regulations that are set in place for greenwashing, green advertising, and labeling in China are designed to protect consumers and prevent misleading claims. The issues of the climate crisis, sustainability, and greenwashing in China remains a critical issue and requires ongoing attention. The implementation of regulations and guidelines for green advertising and labeling in China aims to promote transparency and prevent false or misleading claims.

In efforts to stop this practice, in November 2016 the General Office of the State Council introduced legislation to promote the development of green products, encourage companies to adopt sustainable practices, and mentioned the need for a unified standard for what was to be labeled green. This was a general plan or opinion on the matter, with no specifics on its implementation, however with similarly worded legislation and plans out at that time there was a push toward a unified green product standard. Until then green products had various standards and guidelines developed by different government agencies or industry associations, resulting in a lack of consistency and coherence. One example of guidelines set at the time was from the Ministry of Environmental Protection of China (now known as the Ministry of Ecology and Environment), they issued specifications in 2000, but these guidelines were limited and not widely recognized by industry or consumers. It wasn’t until 2017 with the launch of GB/T (a set of national standards and recommendations) that a widespread guideline was set for what would constitute green manufacturing and a green supply chain. Expanding on these guidelines in 2019 the State Administration for Market Regulation (SAMR) created regulations for Green Product Labels, which are symbols used on products to mark that they meet certain environmentally friendly criteria, and their manufacturing process has been verified by certification agencies. The standards and coverage for green products have been increasing as time goes, with changes and improvements to green product standardization still occurring in 2023.

In China, the Greenpeace Campaign focuses on the pain point of air pollution. The campaign aims to address the severe air pollution problem prevalent in many Chinese communities. The campaign has been working to raise awareness about the health and environmental impacts of air pollution, advocate for stronger government policies and regulations to reduce emissions, and encourage a shift toward clean and renewable energy sources. “From 2011 to 2016, we linked global fast fashion brands to toxic chemical pollution in China through their manufacturers. Many multinational companies and local suppliers stopped using toxic and harmful chemicals. They included Adidas, Benetton, Burberry, Esprit, H&M, Puma, and Zara, among others.” The Greenpeace Campaign in China has involved various activities, including scientific research, public education, and advocacy efforts. The campaign has organized public awareness events to engage both consumers and policymakers urging them to take action to improve air quality. “In recent years Chinese President Xi Jinping has committed to controlling the expansion of coal power plants. He has also pledged to stop building new coal power abroad”. The campaign seeks to drive public and government interest towards more strict air pollution control measures, promoting more clean energy technology, and contributing the health, wellness, and sustainability in China. Particularly though, the health of Chinese citizens is at the front of this issue being that air pollution has been a critical issue in the nation. The article emphasizes that China has made it a priority to put people front and center on environmental issues. China’s Greenpeace campaigns, and other countries, are a part of their global efforts to address environmental challenges and promote sustainability.