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Ashley Eckstein draft
Eckstein was born on September 22, 1981 in Louisville, Kentucky. Her father was a cast member at Disney World.

In 2012, Hot Topic began carrying Her Universe products. Eckstein herself attended New York Comic Con that year to promote the brand.

At the past few San Diego Comic-Cons, Eckstein has hosted a Her Universe fashion show. Designers from around the U.S. compete at the show for the grand prize of designing a line of clothing for Hot Topic. In 2019, Cartoon Network, DreamWorks Animation, BoxLunch, and the Pop Insider co-sponsored the show.

Eckstein published a book entitled It's Your Universe in 2018. Forbes described it as "a roadmap for success ... aimed predominantly at teen girls." She has described the contents as "the process of achieving your dreams [broken] down into steps." It details "how her personal passions led to the creation of ‘Her Universe’ and the creation of an unrivaled female fan community."

According to CNBC, Her Universe is now "a multimillion-dollar fashion empire."

She has sent care packages to Star Wars fans who have been victims of bullying. She is also a UNICEF Kid Power Champion.

Eckstein has also used the Her Universe brand to foster greater inclusion in the Star Wars fandom. She has spoken out about mental health as well.

She has voiced Ahsoka in video games as well, including Clone Wars Adventures, Lego Star Wars III: The Clone Wars, Star Wars: The Clone Wars, and Star Wars: The Clone Wars – Republic Heroes.

In 2020, Eckstein released her first children's book, I Am a Padawan. It is a Little Golden Book featuring Ahsoka as the main character. Eckstein revisited her favorite episodes of The Clone Wars starring Ahsoka for the inspiration to write.

She praised the final episodes of The Clone Wars, released on Disney+ in 2020, as "some of the best Star Wars" content.

Eckstein reprised her role as Ahsoka for Star Wars: The Rise of Skywalker for a short voice cameo.

Eckstein also expanded into the publishing world with the Her Universe Press imprint at Permuted Press, which focuses on publishing sci-fi books written by and for women and girls, particularly young adults. Eckstein herself read each submission. When the brand was acquired by Hot Topic in 2016, the imprint was discontinued; however, Eckstein has said that Her Universe Press "will be coming back."

Business Wire has called her "a force in creating a more inclusive environment for science fiction and fantasy fans and opening up opportunities for fangirls to express their fandom and individuality."

Alongside E. K. Johnston, Eckstein wrote the short story "By Whatever Sun," which appeared in From a Certain Point of View.

Ashley Eckstein bibliography

 * http://www.ashleyeckstein.com/
 * https://www.forbes.com/sites/laurenorsini/2018/07/16/star-wars-has-a-bullying-problem-ashley-eckstein-has-an-antidote/#2e9c7ac41eac
 * https://www.forbes.com/sites/unicefusa/2017/05/25/ashley-eckstein-is-a-star-wars-rebel-and-a-force-for-change/#cae0926b0a12
 * https://www.forbes.com/sites/johngaudiosi/2011/10/15/actress-ashley-eckstein-geeks-out-for-girl-gamers-at-new-york-comic-con/#3cacbba73820
 * https://www.forbes.com/sites/carolpinchefsky/2013/02/28/actressentrepreneur-ashley-eckstein-declares-2013-year-of-the-fangirl/amp/
 * http://abcnewsradioonline.com/entertainment-news/geek-chic-actress-turned-entrepreneurs-fangirl-clothing-line.html
 * https://www.nytimes.com/2012/10/12/business/at-new-york-comic-con-outfitting-female-fans.html
 * https://www.nytimes.com/2016/01/18/business/media/a-publisher-for-fangirls-by-fangirls.html
 * https://search-proquest-com.erl.lib.byu.edu/globalnews/docview/2035299410/4DD36F251B4A46A3PQ/3?accountid=4488
 * https://search-proquest-com.erl.lib.byu.edu/globalnews/docview/2259432910/4DD36F251B4A46A3PQ/5?accountid=4488
 * https://search-proquest-com.erl.lib.byu.edu/globalnews/docview/2413328880/4DD36F251B4A46A3PQ/10?accountid=4488
 * https://www.upi.com/Entertainment_News/2020/04/09/Ashley-Eckstein-Ahsoka-of-Star-Wars-is-her-heart-and-soul/2861586370696/