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== XiaoMi Corporation == Lejun,the founder and CEO of "XiaoMi Corporation "(full name Beijing Xiaomi Technology Co., Ltd. ), China richest person according to Forbes in 23rd. He born in December 1969 in Hubei Xiantao, graduated from Wuhan University, is a famous angel investor in mainland China. Lejun representative of the Internet China and he also was the annual global e-commerce innovation leader. Leijun believed that in addition to attaching great importance to the hard power of manufacturing, people, Chinese have to pay attention to improving China’s soft technology power.

Beijing XiaoMi Technology Co., Ltd was established in April 2010 has 15,000 employees in China, India, Malaysia, Singapore and for now it expanding to other countries such as Indonesia, the Philippines and South Africa. Xioamo is a mobile Internet Co which focuses on the development of intelligent hardware and electronic products, such as Mi TV, Mi Power bank and Mi box and etc. XiaoMi company has no strict grades, every employee are equal and every colleague is partner. this young company hate lengthy meetings and working processes, so that each employee can use his/her creative ideas work in a relaxed, collaborative work environment, there are no strict rule to require employee must stay in office, workers can manage their schedule as flexible as their can. As a young company, it advocates an innovative and fast Internet culture. "Xiaomi Mobile" is a high-performance enthusiast smartphone.The logo "MI" which was the abbreviation of "Mobile Internet". The slogon of Xiaomi Mobile's design concept was “being born for fever”, it created the mode of using internet to develop mobile phone operating system, and allow enthusiasts to participate in development and improvement technology. August 2011 Xiaomi released its first smartphone and announced it was the fastest phone in the world.

XiaoMi followed by apple, Samsung and HUAWEI, become the fourth technology companies that own the ability to study mobile chips. Moreover, in 2017,The Top4 of global smart phone market was Apple,Samsung, HuaWei and XiaoMi. The "MIX" series (xiaomi smartphone collection) mobile phones due to the design (designer: Philippe Starck) has been permanent collected in three world-class museums, the Finnish National Design Museum, the Centre Georges Pompidou and the Die Neue Sammlung.

Xiaomi use online sales( online-to-offline (O2O) ) and hunger marketing tactics, as their marketing strategy. Xiaomi did not sale products on stores, they selling all products online like Taobao and offical xiaomi website. When Xiaomi releases new product,only allows part of people, who pre-registered member at official website can get the chance to make the purchase. All products are limited but because xiaomi smartphone's good price ( half price compare with iphone), perfect outlook and new technology, people willing to purchase for it. Since the establishment of Xiaomi Co., it has maintained a surprising growth rate for the world. Xiaomi sold 7.19 million mobile phones in 2012. In 2013, it sold 18.7 million mobile phones and sold 61.12 million mobile phones in 2014. Out of more than 70 million mobile phones, 2316 million units shipped in Q2 2017 .In 2016, Xiaomi made a big decision, announced the "One Thousand Stores Project", which result people can buy xiaomi all technology products at store. In store customer can give the feedback and opinion immediately. Xiaomi,aims to open 1,000 stores in 2020.

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