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= Data Mining = Data Mining is the process of retrieving data from users, in order to find new search patterns or correlations in searches from a database. Frequently used a word to describe large-scale information processing in order to summarize the information that a user gives to a search bar or any values inputted into a database.

Uses
Data Mining is used by search engines such as Google or Amazon in order to streamline the advertisements or information they present to their users. It leads to a stronger use of their programs and has overall benefited markets like online shopping, and will continue to be a subject of importance in commercial use and marketing.

Controversies
There have been controversies on Data Mining and Internet Privacy due to the amount of data that is mined by these companies. While Data mining has shown to be a source of benefit to Internet companies such as Amazon, or Adsense from Google. Data mining also has large tabs of information for kept for each user. Revealed by Edward Snowden, who disclosed that government agencies like the the NSA collect data in massive amounts in order to keep tabs on everyone. In response the USA Freedom Act was passed in order to have the NSA require government action in order to gain access to information.