User:Farinataflannel/sandbox

Cloud Nine is a UK-based manufacturer of haircare products established by Robert Powls, the founder of GHD. Founded in 2009, Cloud Nine’s current headquarters are in Harrogate, North Yorkshire. Cloud Nine’s range of products is sold in over 24 countries, primarily in the UK, Australia and Europe. Cloud Nine is now owned and run by brothers Martin and Gavin Rae.

History

Cloud Nine was founded in 2009 by Robert Powls, using South Korean technology and customisable temperature settings as a basis for their range of hairdressing tools. Two years after its foundation, in 2011, Cloud Nine began selling their products in shops, retailing in businesses such as Harvey Nichols and John Lewis.

In 2021, Cloud Nine was announced as the official haircare partner for British reality TV show Love Island. Cloud Nine has won over 21 awards, and has been inducted into the Hair Hall of Fame in recognition of their achievements in the industry.

In 2022, Cloud Nine was announced as the 24th fastest-growing companies in Yorkshire

Product launches

•	In 2009 The Original Iron was launched. •	In 2010, Cloud Nine launched The O Pod. •	In 2013, The Touch Iron was launched. •	In 2016, The Airshot Hairdryer was launched. •	In 2017, Cloud Nine launched The Curling Wand. •	In 2020, The Premium Collection was launched. •	In 2021, The Cordless Iron Pro was launched. •	In 2022, Cloud Nine launched The Wide Iron Pro. Sustainability

In an ‘industry first’, Cloud Nine launched a recycling service for hair straighteners, teaming up with LSS in a bid to help prevent 1.5 million hair straighteners from going to landfill by 2022.

In partnership with global waste collection platform Cleanhub, Cloud Nine have committed to collecting 1,000kg of plastic in 2022. This will build on existing environmental initiatives within the company, such as developments towards low carbon shipping and recyclable packaging.

Charity work

Cloud Nine has worked with charities such as Great Ormond Street Hospital. In 2020, Cloud Nine brought out a range of products called The Kind Collection, with some of the profits going to aid mental health charity Mind.

For International Women’s Day 2022, in honour of that year’s #BreaktheBias theme, Cloud Nine ran an internal collection for Smalls For All, a charity which collects underwear to give to adults and children in need in Africa and the UK.

Endorsements

Cloud Nine has received multiple endorsements from celebrities who use their products, including Loose Women presenter Ruth Langsford and Britain’s Got Talent judge Amanda Holden.

In 2021, reality TV star Mary Bedford was announced as Cloud Nine’s first celebrity brand ambassador.