User:Fathia tijani/Media (communication)

Fathia Tijani's section: Types of media effect on individuals
Types of media effect on individuals

Cognitive means being able to use our brains to acquire knowledge through thinking, remembering or reasoning. A cognitive media effect will therefore occur when an individual consumes content from media such as television, information websites, books, etc. in this process information from these media can be retained by the viewer through memorization. By getting information from these different media, the human mind can reform or translate the information into what they want i.e creating new meanings. All of these are the cognitive effects on individuals/ viewers.

Beliefs in a nutshell is the acceptance that something is true or false. The media helps in shaping our mind to believe things that may or may not be true. We get to see different people and events happening all over the world even without being present. The  things that  are put in the media shapes are perception. Whatever is being served to the viewers is what they receive (believe). I (some) have never met Elon musk, but if i am given different  pictures, i will be able to identify him or if only his name was to be mentioned it definitely will be familiar to some people.

Affect are emotions and moods individuals feel. The media helps people to forget their problems by providing opportunities that manage their emotions. These emotions are fear, anger, laughter, and lust. When emotions like this come upon individuals we go off to watch tv, play games, or listen to movies. This effect can be related to Cumulative effects because it can be a combination of emotions and feelings that are from our past or present that create this feeling of fear or anger that we manage by watching TV etc (McQuail 2010, p. 460).

Psychological effects are created automatically by our body response. When we watch scary movies, our bodies react to the tension created by the sound and therefore we scream, jump from the couch or flinch a little. This effect can also be called a conditional effect because our body is reacting to the sound and therefore causing an effect which is our reaction (McQuail 2010, p. 460).

Bryce Twoheys Section: Electronic Media

In 1905 the world changed forever in a drastic manner, this all transpired when a political science major visited a broadcast archive. Soon then in 1920 there was a revolutionary invention and it was that of motion pictures. Following that in  1930 the world changed then again with the invention of the radio. These three forms of media are likely the three biggest electronic communication mediums consisting of multimedia. Electronic media is one of the most important types of communication through generations. There is constant communication between generations reciprocating  revolutionary events. Without the periodical evidence humans would not function in the manner that they do today. Electronic media is essential for the past but also essential for the present. Historians must understand data, and be able to analyze it for them to hold the capability to grow. Electronic media has also been detrimental to society. Starting with the prevention of violent media forms because of the increase in violence due to violent media forms. In the 1980s this was heightened with the introduction to violent video games. This form of media communicated to children with very influential minds to commit acts of violence.

=== References ===


 * 1) Potter, W. (2012). Media effects. SAGE Publications, Inc., https://dx.doi.org/10.4135/9781544308500.
 * 2) McQuail's mass communication theory, 6th ed. (2011). Reference & Research Book News, 26(2).