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Engineer Al-Rasheed was appointed Director General of the Saudi Industrial Property Authority - ‘Modon’– in January 2012. Since then, he has dedicated himself to creating ideal environment for industrial investment, within the Kingdom’s most promising urban development areas.

Within the organization, he has laid a firm foundation for excellence in customer service, operational leadership and talent development – through his promotion of skills training programs and creative approaches to business.

Supervising industrial development programs with a total value in excess of SR 10bn (USD 2.66bn), Eng. Al-Rasheed has overseen the establishment of industrial cities across all regions of the Kingdom. Specifically, no fewer than 34 major industrial projects covering 178 million square meters of developed land. He also fortified the availability of land and support services to industrial investors to reinforce his vision of integrated industrial cities and creating opportunities for the SME sector.

Eng. Al-Rasheed vision for MODON was succeeded through the creation of innovative new products to support industrial investors, including:

providing employment opportunities for women:

Indeed, environmental conservation has been a key component of MODONS’s many infrastructure initiatives. For example:

Given so many projects offering a rapid response to investor needs, the process of getting land in any of the Kingdom’s industrial cities has become significantly easier – with average time required for land falling to just 30 days. In this way, Modon has contributed to attracting a large number of investors – thereby growing the Kingdom’s industrial sector and encouraging new productive industries.

`More than 5,600 investment contracts have been signed – with at least 2,000 of these involving the establishment of new factories by international businesses, including large corporations such as GE, Siemens, ABB, Azbil, Schlumberger, Isuzu and PepsiCo.

Investment agreements have been signed with numerous companies in the fields of health, logistics, communications, financial services, retail and hospitality. Total private-sector investment in industrial cities has risen to over SR 300bn (USD 80bn) – and the resulting increase in Modon’s revenues has contributed to an even better performance in terms of its strategic obligations.

Moreover, Modon continues to demonstrate the utmost concern for its Corporate Social Responsibility programs. Committed to its role within the community, the company has launched a number of ‘Manarat Modon’ initiatives, an Award for Industrial Innovation, male and female student visits, and various sporting activities.

In the spirit of innovation, Modon is currently working with the Prison Administration authorities to provide opportunities for prisoners who would like to gain industrial work experience in Riyadh-3 Industrial City.

Under the leadership of Eng. Al-Rasheed, Saudi industrial cities have received several certificates and awards, including:

In addition to his direct Modon responsibilities, Eng. Al-Rasheed is also a Board Director of the following institutions: