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WiseBanyan, Inc. is an online-investment adviser based in New York, New York. The company is notable for the fact that it is the "world's first free financial advisor." WiseBanyan "builds and manages diversified portfolios of exchange-traded funds for nothing."

Operating Model
WiseBanyan's proprietary algorithm trades ETFs and allocates client funds according to their risk profiles. The service has no fee but has a $10 minimum investment. The company plans to eventually make money, and profit, by charging for premium services.

History
WiseBannyan