User:FeldBum/sandbox/James Allen

James Allen is an online retailer of diamonds and bridal jewelry, focusing on engagement rings, wedding rings and loose diamonds. The site sells its jewelry exclusively online, but maintains a showroom on Fifth Avenue in Manhattan.

History
James Allen was founded in 2006 by Oded Edelman, James Schultz, Michele Sigler and Dean Lederman. Edelman’s family has been in the diamond business for generations, and Lederman was a fellow “diamantaire.” Schultz joined after buying a ring online, at an auction site, for Sigler, now his wife, and finding that he saved 50% off the retail price of the diamond. The four saw a lack in the marketplace, and created the site and parent company R2Net. The site was named after James, whose full name is James Allen Schultz.

In 2013, James Allen launched what it termed Diamond Display Technology, which allowed customers to view diamonds and gemstones on the site in 360 degrees. Unlike similar technologies, the platform works on mobile as well as desktop. The technology for Diamond Display was provided by Segoma, which James Allen acquired in 2015 for $18 million.

In 2014, R2Net received a $25 million funding round from Israel Growth Partners.

Corporate Structure
James Allen is a division of R2Net, an eCommerce and supply chain platform. R2Net offers technology developed for James Allen, like the 360 view platform, to other eCommerce brands.

Offices
James Allen is headquartered in New York, NY and its customer service operation is located in Fredrick, Maryland. In May 2016, James Allen opened its first showroom located on Fifth Avenue in New York, NY.