User:Felicialeeyw/Books/Zara:Fast Fashion from Savvy Systems

Fast Fashion

 * Introduction
 * Zara (retailer)
 * Fast fashion
 * Inditex


 * How does Zara do it
 * Personal digital assistant
 * Point of sale
 * Vertical integration
 * Value chain


 * Competitors and their Advertising
 * H&M
 * Gap Inc.
 * Celebrity