User:Felicsmith/sandbox

In the article "Social impact of Youtube", I plan to add my own ideas and go further into research on the topic of Youtube overall. I also plan to extend the sources and find reliable articles to use as references.

Sources:

"The impact of Youtube on U.S. politics" by LaChrystal D. Ricke https://tulsacommunitycollege-library.on.worldcat.org/oclc/892430007

https://libraryproxy.tulsacc.edu:2103/docview/1671016132/fulltextPDF/900235A255A54F0DPQ/1?accountid=58

http://essay.utwente.nl/71094/1/Westenberg_MA_BMS.pdf

http://themycenaean.org/2015/11/youtubes-impact-on-our-society/

This article is about the social impact of YouTube on the many different aspects of our lives. It explains how it affects our culture, education, values, identity, and much more. It also explains how YouTube has had an impact on social/world events, and the article also gives examples of a few YouTube videos that protest anti-American violence. Another topic is the engagement between citizens and government. YouTube has also made a large impact on the opportunity to express yourself personally. The article also gives examples of how people express themselves in many different ways on YouTube, such as politically, racial viewpoints, and personal information. The final part of this article talks about posting videos as a livelihood and explains briefly about how people can make a living from ads, sponsorships, and brand deals off of YouTube.

Impact On Society
Youtube impacts our society in many different ways, such as our beliefs, culture, education, values, identity, and even politics. Youtube has such a large impact today because it is very widespread and many people use this platform on an everyday basis. An article titled "The Growing Impact of Social Media on Video" mentions that “71% of adults who post videos online do so on social networking sites,” and “58% of adults who watch online videos do so on social networking sites.” (https://libraryproxy.tulsacc.edu:2103/docview/1671016132/fulltextPDF/900235A255A54F0DPQ/1?accountid=58) These percentages show the growing impact that YouTube has had over the years, and will more than likely continue to keep growing in the future. Youtube can also affect teenagers and their behavior. Youtubers also have an influence on their viewer's behavior and can have a positive influence on their attitude and their well-being. "However, sometimes teenagers copy bad behavior like foul language or actions against the rules. Teenagers attach much value to statements of YouTubers and ask personal advice." (http://essay.utwente.nl/71094/1/Westenberg_MA_BMS.pdf) Many teenagers see Youtubers as role models and look up to them. Therefore, Youtube can affect many teenager's behaviors and their views on life overall, which can be positive or negative depending on the entertainer. According to the Mycenaean newspaper, "Youtube also affects the United States by broadcasting presidential elections, politics, commercials, and recent news. Publicly posting videos on topics related to worldwide news such as shootings, debates, and political campaigns can have a positive or negative impact on viewers." (http://themycenaean.org/2015/11/youtubes-impact-on-our-society/) In addition to Youtube's effects on politics, a communication studies expert LaChrystal D. Ricke states in her book The Impact of YouTube on U.S. Politics that "YouTube has enhanced fundraising campaigns, political advertising, supporter mobilization, civic engagement, and political knowledge." (https://tulsacommunitycollege-library.on.worldcat.org/oclc/892430007) Many advertisers use Youtube as an opportunity to expand their ideas because Youtube is a very widespread social media platform that many people have access to and use on a daily basis. YouTube is viewed as a way to transform and creatively change the way politicians communicate with the public. Politicians also use this platform for checks and balances in which they post videos, and the viewers can openly respond to politicians and their claims. They have the opportunity to use YouTube to rid of the “gatekeeping” function of the mass media, and they are able to explain terms and manage representations in their own words and to influence the public directly without needing to solicit coverage from news organizations. For example, presidential candidates such as Ron Paul was able to remain in the race during the 2012 election without receiving much coverage in mass media outlets, or even inclusion in televised debates. (LaChrystal D. Ricke 2014) Politicians also use Youtube as a way to raise money by using advertisements and posting videos that are monetized, which can especially help them during presidential campaigns.