User:FerGuyMan/sandbox

= Serenata Flowers =

Overview
Serenata Flowers is a flower and gift retailer and ecommerce platform operating in the United Kingdom. Serenata Flowers started in 2003 in London and was one of the first online floristry businesses to operate in the United Kingdom.

Background
Serenata Flowers started in 2003 as two small flower shops In London, but pivoted the business to an online website, where customers could order bouquets for next-day delivery. The switch in business to a direct-to-consumer business model coincided with the growth of e-commerce platforms in the early 2000s.

Serenata Flowers is an established player in the online floral industry, and is one of the most reviewed floral retailers in the United Kingdom.

Products
Serenata Flowers was one of the first flower delivery services in the UK to send ‘letterbox flowers’, where a bouquet is deconstructed into its separate stems and then the stems are laid into a specially designed box and can be delivered directly through the letterbox of the recipient.

Serenata Flowers also often achieves significant media coverage from UK publications around its products, with the products being featured in round ups for Valentine’s Day bouquets, letterbox flowers and Mother’s Day flowers.