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Goya Foods
Goya Foods, Inc. is the largest privately held Hispanic-owned food company in the United States specializing in the production of authentic Latin culinary products. It offers consumers 2,500+ food products including beans, rice, condiments, frozen foods, beverages, and regional specialty foods.

The company currently has 26 facilities throughout the United States, Puerto Rico, Dominican Republic and Spain, and employs over 4,000 people worldwide.

It is also a third-generation family-owned business headquartered in Secaucus, New Jersey, USA.

History
Goya was founded in 1936, by Prudencio Unanue Ortiz (1886–1976) from Valle de Mena, Spain. Unanue emigrated to Puerto Rico, where he met and married Carolina Casal (1890–1984) also a Spanish immigrant and later moved to New York City. Prudencio purchased the "Goya" name for $1 from a Moroccan sardine company because he believed that his last name was too difficult to pronounce for American customers and also liked the association to Spanish artist Francisco Goya. The company was initially set up as a small store in the Financial District of Manhattan, importing authentic Spanish foods like olives and olive oil which tailored to the growing Hispanic population in New York City. Driven by a rapid growing Hispanic community, not only in New York, but in the United States, Goya extended its product line and facilities in order to supply their growing consumer base which demands high quality, authentic, and affordable Latin food products. In 1958, the company relocated to Brooklyn and later in 1974 to New Jersey, where it currently holds its headquarters.

Description
Goya provides authentic products of Spanish, Puerto Rican, Caribbean, Mexican, Cuban and Central and South American cuisine. Goya's 4,000 employees worldwide produce over 2,200 products that are available in local grocery stores and supermarket chains throughout the United States, Puerto Rico, and international markets.

From 2014-2016, it opened five new facilities including manufacturing and distribution centers located in New Jersey, Texas, California, and Georgia to meet rising consumer demand. Currently, Goya Foods is headquartered in Secaucus, New Jersey. The current headquarters is on a 40-acre (16 ha) lot in western Jersey City, New Jersey. Built for $127 million, it has 615,000 square feet (57,100 m2) of space, with 38,000 square feet (3,500 m2) of office space and 660,000 square feet (61,000 m2) of warehouse space. The company received $82 million in tax credits. Goya operates a 220,000-square-foot (20,000 m2) manufacturing facility in San Cristóbal, Dominican Republic, and a 100,000-square-foot (9,300 m2) distribution center in Bayamón, Puerto Rico. Its manufacturing and distribution centers are located in: Secaucus, Pedricktown, New Jersey, Bayamón, Puerto Rico; Seville, Spain, Santo Domingo, Dominican Republic, Angola, New York, Webster, Massachusetts, Bensenville, Illinois, Miami, Orlando, Florida, Houston, Texas, City of Industry, California, McDonough, Georgia and Prince George County, Virginia.

In 2006, Forbes ranked Goya 355th on its list of the largest private companies in the United States.

Goya is also the first Hispanic company to be exhibited at the Smithsonian National Museum of American History.

Goya's national sponsorships include the National Council of La Raza, the National Puerto Rican Day Parade, the United States Hispanic Chamber of Commerce, and the National Hispanic Leadership Institute.

Products
Goya's products can be classified into 16 categories each with respective subcategories.

Beans and Grains
124 products with including over 30 variety of beans and peas.

Beverages
93 products including tropical fruit juices, nectars, and sodas.

Seafood and Meat
42 products including canned fish, meats, sausages, among others.

Cooking Bases, Sauces, and Marinades
59 products including pastes, mayo ketchup, hot sauces, sofrito, etc.

Confectionery
59 products including traditional desserts like tembleque, fruits in syrup, fruit paste, jellies and jams, etc.

Dairy and Deli
29 products including cheese, chorizo and salami, eggs, etc.

Flour
22 products including authentic latin flours and milled grains to make tortillas, arepas, pastries and more.

Frozen Ingredients
94 products including frozen fruit blends, vegetables, doughs, etc.

Frozen Ready-to-Eat
93 products including classic latin entrees like arroz con pollo, tamales, fried plantains, croquettes, empanadas, and more.

Oils
8 products including cooking oils like corn, vegetable, and canola oil as well as and olive oils.

Olives and Capers
42 products including black, green, pitted, sliced, whole, etc.

Organic Products
All of Goya's organic products are USDA-Certified.

28 products including beans, grains, eggs, among others.

Pantry Items
126 products including canned/jarred cooking staples like minced garlic, vegetables, tomato products, pastas, and more.

Rice
54 products including white, brown, seasoned rice mixed, aromatic rices like arborio and basmati rice, and more.

Seasonings
68 products including bouillon, spices, sazón, all-purpose seasoning popularly known as adobo.

Snacks and Cookies
49 products including crackers, wafers, panettone, plantain chips, chicharrones - fried pork rinds, Maria cookies, etc.

Corporate Affairs
In 2005, Goya launched a 10 year strategic plan and invested $500 million in order to grow their consumer base and strengthen the brand globally.

In 2011, Goya was honored by President Barack Obama for its commitment and continued success to the Hispanic community, the only company to ever be honored by the President.

In 2018, Goya was ranked #2 as a leading U.S. food brand for its social influence and community support, according to TotalSocial rankings.

Goya Gives
"Goya Gives is a national program committed to promoting and supporting the overall well-being of our communities through social responsibility, environmental initiatives, and company values." This initiative is one of the many ways in which the company gives back to the community. Through this initiative Goya supports approximately 300 charities, programs, scholarships, events, and donates its products to food shelters/banks during times of crisis. For example, after Hurricane Maria in Puerto Rico, Goya donated 1 million pound of food in order to help those in need. In March and April 2020, in response the the Coronavirus Pandemic, Goya donated more than 300,000 pounds of food or approximately more than 270,000 meals and over 20,000 masks in the United States to help those in need.

MyPlate/Mi Plato Campaign and Low Salt Initiative
In 2012, the company joined Michelle Obama's 'My Plate' healthy eating initiative and Mayor Michael Bloomberg's Low Salt Initiative. More than 1 billion products with the MyPlate logo have been sold as well as distributed over 250,000 copies of MyPlate cookbooks, brochures, posters, and lesson plans.

Goya Organics / "Better for You" Product Line
In 2015, due to an increasing consumer demand and trend for more healthy products, Goya launched the “Better for You” product line, also known as “Goya Organics”. The company has also created products to better fit customers’ more stringent dietary needs. This product line features 300+ products with more than 40 variations ranging from low sodium and gluten-free product alternatives to having sugar-free colas and certified kosher goods.

'Can Do' Campaign
From June 1, 2017 until June 30, 2018 Goya partnered with Feeding America to launch the 'Can Do' Campaign as part of the Goya Gives program in order to help feed families in need and end hunger in the United States. Throughout the year, different product promotions were featured in order for consumers to to purchase and contribute to the overall donation. In total, over 1.5 million pounds of food, which equals to about 1.25 million meals, were donated.