User:Fhsocial/Fathead (brand)

Fathead is a brand name of life-sized, precision cut vinyl wall graphics manufactured by Fathead LLC. Fathead LLC is a privately-held company based in Livonia, Michigan. The ownership group is led by Dan Gilbert, who is chairman and founder of Quicken Loans, and also Majority Owner of the Cleveland Cavaliers. Fathead product categories include Real.Big, Fathead Jr., Fathead Customs, Fathead Tradeables, Fathead Teammate, Fathead Skins, SM/ART, Memorabilia and Furniture for Fans. Fathead is best known for large, high definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. Fathead graphics are constructed of durable vinyl and an adhesive backing that allows movement with no surface damage. Fathead currently maintains over 300 officially licensed agreements with leading consumer brands across industries.

History
In 2006, a group of investors, led by Dan Gilbert (businessman), founder of Quicken Loans, purchased Fathead, Inc. Fathead was brought to Gilbert’s attention by the company’s president Todd Lunsford, then Quicken Loans’ Chief Marketing Officer, after Todd’s son saw a commercial and wanted to order a Tom Brady Fathead. Today, Fathead, LLC is one of the threads in a large family of properties in the sports and entertainment market, including the National Basketball Association's Cleveland Cavaliers, the American Hockey League's Lake Erie Monsters, Quicken Loans Arena, Xenith, Xeko and Veritix.

Licenses
Fathead maintains license agreements with the NFL and PLAYERS, INC., MLB and MLBPA, NASCAR, NBA Entertainment, WNBA, MLS, NHL and NHLPA, WWE, UFC, AHL, IMG World Wide, WMG, Live Nation, Home Team Marketing, Lucasfilm, Ltd., Marvel Characters, Inc., Disney Consumer Products, Inc., Nickelodeon/Viacom, Warner Brothers, Lionel Trains, Muhammad Ali Enterprises LLC, Dick Vitale, Kid Rock, Bruce Lee Enterprises, StarBuzz LLC, Barrett-Jackson, Made In Detroit, Dallas Cowboys Cheerleaders, Collegiate Licensing Company and Licensing Resource Group, Inc.

Awards and Recognitions

 * Winner of the Collaboration Award at Vision 2008 presented by the TM Group
 * Named in Internet Retailer Hot 100 Retail Web Sites of 2008
 * Named in Internet Retailer Hot 100 Retail Web Sites of 2009
 * Named in Internet Retailer Top 500 of 2010
 * Buzzillions Reviewers' Choice Award Winner 2010
 * Fathead Triples Contribution of Flash to Sales with Coremetrics Analytics (case study)
 * Fathead Increases Holiday Orders by 40 Percent with Site Relaunch using Adobe Scene7 to Serve All Content