User:Fiachaire/sandbox

A space for Fiachaire to practice or draft Wikipedia edits.

Priceonomics is a content marketing and data services company. It uses data crawling and web scraping to inform articles on a self-promotional blog, structure public and proprietary data for companies, and track changes in public companies for businesses and hedge funds making investment decisions. Priceonomics posts branded content which is simultaneously journalism and advertising.

Founding
Priceonomics was founded in 2011 and is headquartered in San Fransisco, California. As a Y Combinator startup the company offered used product price guides informed by crawling hundreds of millions of individual transactions, and raised $1.5 million from investors. Upon launching, the site featured 10 million prices on 50,000 products. In 2012, The Atlantic began posting articles from the blog on products in the price guides. Compared with the blog and data crawling services, the guides generated little traffic or revenue. In 2013 the company got rid of the price guides and announced a new business model focusing on selling data services marketed through viral blogging.

Marketing
Priceonomics uses zero "growth hacking" or paid advertising to promote its data services. Its acquires customers via its blog, which regularly features in the New York Times, Wall Street Journal, and HuffPo. In 2014, Digiday UK reported most of the blogs output hovered at about 100,000 page views. In 2016, Forbes began posting articles from the blog describing the company as a contributor with a bio describing its paid services.