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V Sports is a holding company that administers association football clubs and related operations. It is owned by Nassef Sawiris and Wes Edens.

Established on 20 July 2018, V Sports owns Premier League club Aston Villa and a 46% stake in Primeira Liga club Vitória S.C.. V Sports also operate a variety of youth system operations within Africa: with international academies operating within Egypt and Senegal. Notably, V Sports have a youth development partnership with Egyptian club ZED FC, winner of "Best Youth Academy in Africa" award at the 2021 Globe Soccer Awards: the club is partially owned by Sawiris' cousin, Onsi Sawiris II.

Negotiations to establish a 30th Major League Soccer team in Las Vegas have been led by V Sports: the cost of which has been estimated at $1bn. The name "Las Vegas Villains" has been trademarked by V Sports, and a decision is expected by the end of 2023.

Aston Villa F.C.
V Sports, at the time known as NSWE Group, was founded in July 2018, as a partnership consisting of Nassef Sawiris and Wes Edens purchased a 55% controlling stake worth £30m in English Championship club Aston Villa. The club had faced significant financial issues under prior owner Tony Xia, and faced potential liquidation following an unpaid £4m tax bill to HMRC. A period of significant investment and overhaul of staff at all levels saw the club subsequently promoted back to the Premier League: a position which has since been solidified. Following promotion, V Sports bought out the remainder of Xia's shares to become sole owners in August 2019: this was done by taking on an unpaid £30m debt owed by Xia to former owner Randy Lerner.

In 2021, NSWE Group officially rebranded into V Sports. Aston Villa CEO Christian Purslow stated that such a move was done with the intention of establishing partnerships and footballing programmes at a global scale.

In March 2022, Aston Villa announced plans to expand Villa Park from 42,682 seats to over 50,000, including the demolition of the North Stand and the creation of a major retail venue. The project, formally approved by Birmingham City Council in December 2022, is set to cost over £100m, and will be entirely funded by V Sports.

Vitória de Guimarães
In February 2023, V Sports entered into an agreement to purchase a 46% stake, valued at €5m, in Portuguese Primeira Liga team Vitória S.C.. Negotiations had been ongoing prior to July 2020. As part of the agreement, V Sports would invest an additional €2m into sporting infrastructure within 2 years, and provide a credit line with favourable interest rates of up to €20m. The agreement was ratified by Vitória's members on 4 March 2023.