User:Firaseljechy/sandbox

DIA CEO and founder Rasha Khouri spent her formative years traveling between New York, Paris, Beirut and London. Educated at Brown University, Sciences Po and INSEAD. She launched her career as an investment banker at JP Morgan in New York. From there, she merged her interest in fashion with finance as a luxury goods analyst with Merrill Lynch and UBS, in London. Khouri sits at the helm of DIA a new online fashion group attracting notice and investment. 2012 marks the launch of DIA-style.com, a new digital fashion shopping portal and community in English and Arabic. Discerning a niche in the digital e-commerce space for a luxury e-tailer with a product mix aimed at modern nomad such as herself, Khouri launched DIA-BOUTIQUE.com in summer 2010. The site delivers fresh fashion from independent luxury designers around the world to audiences across the globe. Khouri frequently appears as a speaker on fashion, technology and business at leading educational establishments such as Harvard and INSEAD as well industry conferences. Khouri is based in London where the DIA-style.com and DIA-BOUTIQUE.com are headquartered.