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TikTok is the leading destination for short-form mobile video. Their goal is to inspire creativity and bring joy. TikTok is a Chinese video-sharing social networking service owned by ByteDance. It was founded in 2012 by Zhang Yiming. It is used to create short dance, lip-sync, comedy and talent videos.It became available in the United States after merging with musical.ly on 2 August 2018. TikTok allows users to create short music and lip-sync videos of 15-60 seconds. The app is popular in Asia, the United States, and other parts of the world.To create a music video with the app, users can choose background music from a wide variety of music genres or upload their own audio, edit with a filter and with speed adjustments before uploading it to share with others on TikTok. TikTok is popular among children and teenagers. Recent figures from Irish polling company Ipsos MRBI show 6 per cent of people over the age of 15 in Ireland have a TikTok account.

Many young people have made a living out of this social media app with users such as Loren Gray who has 41.3 million followers. However she was surpassed by fifteen year old Charli D’Amelio who has 51.4 million followers and over three million likes since starting TikTok less than a year ago. Charli reportedly gets paid an estimated $25,000 per TikTok video and is believed to be worth $4 million. The teen actively posts numerous TikTok videos a day and even collaborates with other celebs on her channel.

Irish TikTokers are taking over the platform with Olivia Neill (18), Shauna Davitt (17), James Daly (19) and many more creating funny and creative content for their fans. However the most famous Irish TikToker is Tadhg Fleming who went viral in 2017 after he shared a video of his father Derry trying to catch a bat in their kitchen. In the last few years, Tadhg has gained 282k followers on Instagram and 1.3 million followers on TikTok.

Music is one of the defining features of TikTok. The app has been widely embraced by artists in the music industry who know that popularity on the app can propel them to worldwide success. Lizzo’s Truth Hurts reached the top of the Billboard Hot 100 two years after it was released because of the sudden surge of TikTok usage when its opening lyric inspired a TikTok meme known as the DNA challenge. Rapper Lil Nas X had a similar experience when his song Old Town Road was used in various TikTok trends. The song subsequently topped the charts all over the world, and was one of the best selling singles of 2019.