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Well, what about footsteps? According to Kemball-Cook the tiles are “200 times more efficient than any other form of other energy harvesting technology.” In addition, they’re non-invasive, if desired, they can be made to blend in completely with the surrounding street. “It provides a way that people can save energy without realizing it,” Kemball-Cook said, “all they have to do is walk down the road.” Because it comes from people as opposed to fossil fuels, the energy is eco-friendly, leaving behind little to no negative effect on the planet. Even the tiles themselves are recycled, coming primarily from old truck tires which have been refitted for the purpose. “We’re taking tires off the road and putting them back on the road,” Kemball-Cook told ABC News. Pavegen already has numerous temporary and permanent projects underway in Europe. The company is currently installing tiles in one of the largest malls in Europe, the Westfield Stratford City Mall. Already a hot spot for heavy foot traffic, the mall is expected to receive an influx of visitors this year given its close proximity to the Olympic Stadium. They’re also set to power the lighting for major London transportation hub. But Pavegen’s plans go far beyond city streets, they have also set up temporary tiles at music festivals, such as England’s Bestival in 2011, which dancers can use to charge cell phones. On May 19, 2012 the Black Eye Pea’s Apl.de.ap and Will-i-am performed on a Pavegen energy generating stage, during a fund raising event for Apl’s ‘We Can Be Anything’ campaign, reducing the need for fossil fuel-powered generators, which are traditionally used to power large outdoor events. Although Pavegen does most of its business in Europe, the company is in talks with buyers in Silicon Valley who are looking to provide clean energy for their offices using Pavegen tiles. As the business continues expands prices are currently down to $100 per tile. In the meantime, the company will keep its eyes on the prize, powering the world, one step at a time.