User:FitMyrtle/AMG-lite

AMG-lite
AMG-lite, also known as Andy's Muscle Goddesses, is a female bodybuilding portal featuring profiles of bodybuilding, fitness and figure competitors. AMG-lite was founded and created by German born Andy Vogel in 1998.

The first version consisted of one bodybuilding fan page containing a few galleries of female bodybuilding athletes. Over time, it's popularity increased as athletes came across the page and submitted their own photos and biographies. The initial version was hosted on a free hosting account, but as the site grew and traffic increased, a true domain was created. Bodybuilder Christine Envall suggested the name Andy's Muscle Goddesses, and the domain andysmusclegoddesses was created.

The site built a reputation and gained exposure due to its constant updates and features of professional and amateur athletes. Videos were eventually added to the profile pages.

As the site grew, in combination with extensive Java usage, the site decelerated and became unusable on some computers. An unknown web designer and fan of Andy's Muscle Goddesses created a “light” version of the site that automatically updated itself and removed all the java graphics and music. Andy came across this version and bought it from the designer, renaming the site AMG-lite.

Eventually, the bodybuilding media industry discovered the site and video producers began to advertise their products on AMG-lite. Multitudes of photos, videos, and biography submissions accumulated, creating one of the largest free female bodybuilding portals in the world.

Advertising is free for competitors that choose to have a profile posted on the site. They may also advertise their personal websites. The front page consists of an advertising portal reserved for ad space that is sold to producers or popular websites in the industry. The income produced from the advertising space funds the site.

Andy captures the attention of bodybuilding fans and delights visitors with his artistic design, creative profiles and respectful representation of the featured athletes. --FitMyrtle (talk) 23:30, 17 October 2009 (UTC)