User:Forrajeshkumar/sandbox

Prepared by Rajesh Kumar MBA, IMT-Gzbd, Six sigma Black Belt Certified

DOGS’ Low growth, Low market share 	Dogs are the cash traps. 	Do not have potential to bring in much cash. 	We may assume it is the first stage of company, but in less case

CASH COWS Low growth, High market share 	Foundation of the company and often the stars of yesterday/ Tomorrow. 	Generate more cash than required. 	Extract profits by investing little cash 	They are located in an industry that is not growing or declining.

STARS High growth, high market share 	Stars are leaders in business. 	They also require heavy investment, to maintain its large market share. 	It leads to large amount of cash consumption and cash generation. 	Attempts should be made to hold the market share otherwise the star will become a CASH COW/ Problem Child.

QUESTION MARKS High growth, Low market share 	They will absorb great amounts of cash if the market share remains unchanged, (low). 	Question marks have potential to become star and eventually cash cow but can also become a dog. 	Investments should be high for question marks.