User:Fragile skiing/Fragile skiing

Fragile skiing is a clothing brand to suit freestyle skiers needs. It is geared to inovate, and invent products to make the skiing world bigger and bigger each day.

History Fragile skiing was created in a small city outside of Toronto, Canada. A fourteen-year-old boy named Lukas Schueder had an idea of becoming his own boss. Lukas had a passion for the arts and for graphic design on computers and on paper. He would alway sit and draw designs and shapes on his work. One day while Lukas was in his grade ten art class, he drew a shape that resembled an "F". Lukas was very proud of this drawing because most of the student in his class were impressed. Later on that week, Lukas was in Walmart Canada when his saw a pack of 100 little box-shape stickers that read "fragile". The reason Lukas noticed these sticker was because they were only 50 cents. Lukas decided to buy these stickers and later decided that the "F" that he drew in art class was going to stand for "fragile". Since Lukas just started freestyle skiing about a month before, and felt he had already mastered the skier's style, he decided to design a couple of blank sweaters using iron-on prints. Lukas printed off a logo he drew on Microsoft Paint. At his first attempt, he struck-out. He took a short-cut by cutting the logo in just a circle shape instead of a dye-cut style and ruined a perfectly good blank sweater. Lukas then realized that he couldn't be lazy. He had to be patient and cut each logo and design perfectly with no short-cuts. He wanted to have a good impression on his friends. Once Lukas had his first sweater done, he wore it to school and showed all of his friends. They were quite impressed and he made his first few sales. Lukas then worked hard on coming up with new design ideas. As time went on, Lukas decided to order some stickers from a local sign shop. He only had 50 stickers, all dye-cut and water-proof. The sign shop took his design from microsoft paint and made it digital. This made Lukas' confidence in his brand even higher because now his logo looked professional.

Present Day Now Lukas is really interested in making his little brand, a big company. He now has his own website, Facebook page, and direction he wants to head into. He is taking courses in high school to prepare him for the real world of business, and plans to continue on the path of entrepreneurship. He now has a company to do his shirts for him, and Lukas sells his shirts to people all around him. He recently had a t-shirt sale at his school, and sold out in the first 10 mins. Lukas hopes that his brand is getting heard and is trying to get his message across to the skier world.