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Hoolai Games is a mid-core social Web and mobile game development company and game publisher founded in 2008 by its CEO Qiao Wanli and President Jian Huang. Hoolai’s portfolio of games including its flagship game, Hoolai Three Kingdoms, can be found in game platforms including the iOS App Store, Google Play, Facebook, Ren Ren, and Tencent’s Qzone. Hoolai Games is headquartered in Beijing China, and employs more than 600 people with offices in Shanghai, Tokyo, Guangzhou, Taipei, and Silicon Valley.

History
In 2008, with 1 million yuan ($160,000) in Series A funding, Hoolai Games was founded by its CEO Qiao Wanli and President Jian Huang.

Hoolai Games’ earliest social games, Hoolai Hotel (胡莱旅馆) and Love Thief (偷心贼), saw a moderate degree success, from which Hoolai Games reportedly sold Hoolai Hotel for several million yuan to an Internet company. In 2010, the proceeds of the acquisition was used to fund a 30-person team in Beijing and the development of Hoolai Three Kingdoms (胡来三国).

In 2011, Hoolai Three Kingdoms was officially launched in China as a Web game on Tencent’s Qzone social gaming platform. After releasing the Facebook version, which among the top Facebook apps shortly after the game’s launch, Hoolai’s iOS version of Hoolai Three Kingdoms released later that year and won the distinction of Apple App Store Rewind’s 2011 #1 Grossing iOS game in China. Hoolai Games subsequently entered into a partnership with game publisher GREE, and Hoolai Three Kingdoms was released in Japan and Korea. According to an interview with Wanli in 2012, Hoolai Three Kingdoms was generating RMB 1 million per day in revenue for Hoolai Games.

With a top-performing game in the Chinese social and mobile gaming market, Jian announced in 2011 that Hoolai Games had raised $20 million in series B financing lead by venture capital firms, Sequoia Capital, Greylock Capital, and Bertelsmann AG.

Hoolai has since expanded its portfolio of mid-core social and mobile games to include the turn-based strategy, role-playing, and casino gaming games such as Checkmate (将军), War of Immortals (斩仙), and Hoolai Poker (胡莱德州扑克).

Hoolai Three Kingdoms
Hoolai Three Kingdoms (胡来三国) is free-to-play resource management and social war strategy game set an alternative interpretation of China’s historical three kingdoms. Players are tasked to build their own cities, train armies, and wage war against friends and other players on the battlefield. Hoolai Three Kingdoms can be found on Tencent’s Qzone and Apple’s App Store.

War of Immortals
War of Immortals (斩仙) is a popular massively multiplayer ARPG game in China with side-scrolling gameplay. Players must one of many customizable avatars and treck War of Immortals’ fantasy world completing quests, while battling enemies in the form of NPCs and other players within an ancient Chinese storyline. Players can also raise pets that offer additional benefits (including damage) in battles.

Checkmate
Checkmate (将军) is a free-to-play World War II turn-by-turn strategy iPad game. Players can assume the role of a general commanding an Allied or Axis army from World War II, reclaiming invaded territories in Europe. As a PvP game, Checkmate supports PvE single player campaigns, however the game encourages guild-style social game features, with which players can battle players from opposing factions.

Hoolai Poker
Hoolai Poker (胡莱德州扑克) is an social gambling platform. Its current primary poker game is Texas Hold’em. The game deals strictly in virtual currency, however competitive players can participate in tournament events with the chance of winning real life prizes. For casual play, Hoolai Poker offers other poker variants including Carribbean Poker and Video Poker.

Awards & Recognition
Red Herring's Top 100 Asia

In 2012 Hoolai won Red Herring's Top 100 Asia award, which recognizes the year’s most promising private technology ventures in the Asian business region.

2012 Golden Page Awards

War of Immortals has been distinguished as consistently ranking among the top-three grossing game on Tencent. War of Immortals placed within the top five games in the 2012 Golden Page Award’s categories of “2012’s Top Ten Web Games” and “2012’s Most Popular RPGs.”

Apple 2012 App Store Rewind

Checkmate was the top grossing iPad game in China according to Apple’s 2012 App Store Rewind.

Apple 2011 App Store Rewind

Hoolai Three Kingdoms was recognized as the Top Grossing iOS game in China by Apple’s 2011 App Store Rewind.