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Paul Jellinek (31 October 1897 – 29 October 1982) was an Austrian perfumer, who became known for his research into the psychological aspects of fragrances and perfumes and developed the Odor Effect Diagram, the frontrunner of what became later generally known as the fragrance wheel.

=Life and career= Paul Jellinek was born in Vienna, Austria on 31 October 1897 from Jewish parents. His childhood was upset when his father, a banker, became involved in embezzlement of his employer’s funds and committed suicide.

He obtained a doctorate in Chemistry at the University of Vienna in 1922 and started to work for a local soap company. In 1927 he moved to Holzminden in Germany to work for Haarman & Reimer the fragrance company specialised in synthetic compounds. When the Nazis came to power, he moved back to Vienna, and subsequently, after the Anschluss in 1938, to the Netherlands. There he joined the flavours & fragrance company Polak Frutal Works (PFW) in Amersfoort.

During the occupation of the Netherlands during WWII Jellinek managed to obtain a recommendation letter from a high ranking German army officer, which saved him and his family from deportation to concentration camps after a direct confrontation with SS Hauptsturmführer Ferdinand aus der Fünten. After the war he remained in the Netherlands and wrote two books on perfumery. In 1959 he was elected an Honorable Member of the American Society of Perfumers. He passed away in 1982 in Amersfoort.

=The Odor Effect Diagram= Jellinek is the author of two publications on perfumery: The Practice of Modern Perfumery (1949, original in German) followed by The Psychological Basis of Perfumery (1951, original in German). These books contained the first systematic attempt to categorise different scents into related groupings based on the effect they create. This resulted in the so called Odor Effect Diagram. Jellinek was particularly interested in the interaction between perfume and the human psyche with a particular focus on the erogenous effects which he considered the primary aim of perfumes.

Subsequent editions of The Psychological Basis of Perfumery contained updates and upgrades of the Diagram and the concept behind it and were edited by his son J. Stephan Jellinek, a marketeer in the fragrance industry. The Odor Effect Diagram was modified, refined and expanded by others evolving into the fragrance wheel, as it is mostly known today.

=See also=
 * Jellinek
 * perfumer
 * Haarman & Reimer
 * Ferdinand aus der Fünten
 * fragrance wheel

=Bibliography=
 * Paul Jellinek: Praktikum des modernen Parfümeurs. Urban & Schwarzenberg, Vienna, 1949.
 * Paul Jellinek: Die Psychologischen Grundlagen der Parfümerie. Dr. Alfred Hüthig Verlag, Heidelberg, 1951.
 * Paul Jellinek: The Psychological Basis of Perfumery. Fourth Edition edited by J. Stephan Jellinek. Chapman & Hall, London 1997.

=References=