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Artilium plc is an AIM listed company which provides a flexible real-time service delivery platform for telecom-operators to enable MVNE’s and MVNO’s with intelligent routing, location based services, transaction management and an application store. Artilium was founded in 1995 and employs over 60 people. The company has offices in the Netherlands, the UK and in Belgium. Until the acquisition of United Telecom in 2012, Artilium was mainly focused on the BtB market with a telco-client base of over 35 customers, including KPN, BT, T-mobile and Belgacom. With the acquisition of United Telecom they acquired BtC growth (brand launching) capabilities (in the voice, dsl and mobile segments). The ARTA platform currently services about 1,5 million active end-users.

ARTA Platform
Artilium’s ARTA platform effectively bridges the traditional gap between telecom operators, service providers and end-users. With ARTA, it’s easy to create and operate a branded mobile network, including location-aware services and personalized apps. Artilium has a scalable cost structure aimed to allow both Multinationals and Smaller companies to use their solutions. The main features of their platform:
 * Intuitive, service-oriented architecture, allowing for rapid development and deployment of new and/or updated services and applications
 * Real-time controls & network level intelligence for enabling, rating, charging & monetizing services
 * Integrated Tri-cell Intelligent Location System providing accurate, real-time location data (even on non smartphones) for marketing, tracking (e.g. fleet, employees) and social media purposes
 * Direct and secure network access
 * Cloud-based software delivery through Software as a Service (SaaS)
 * Advanced fixed-mobile convergence options

Mobile Communities
The rise of social media is revolutionizing the way people think and communicate. This community-oriented lifestyle presents vast opportunities for mobile service providers. People now want to stay connected 24/7 and with the advent of feature-rich phones and networks, mobile devices are quickly becoming the ‘weapon of choice’ for accessing social networks – in 2010, mobile browser access of Facebook and Twitter showed triple digit-growth.

With Artilium’s ARTA platform, you can fully capitalize on this trend. The platform provides low cost communication solutions to Mobile Virtual Network Enablers (e.g. telecom operators’ wholesale departments or independent enablers) and Mobile Virtual Network Operators (e.g. mobile service providers or ‘general’ companies). With ARTA, it’s easy to create a mobile network that is fine-tuned to your target audience’s lifestyle, including advanced location-based services and branded apps. ARTA offers wide-ranging possibilities to reach, involve, engage and commit end-users on a continuous basis.

Benefits include:
 * Branded networks foster a sense of loyalty, optimizing brand equity
 * Personalized location-based services enable targeted marketing
 * Employee, fleet and family/friend finder capabilities
 * Location-based services are also available on non-smart phones
 * Cloud-based developer community service delivery (‘software as a service’) through the Internet

Location-based Services
Location-based services are amongst the most powerful ways to personalize mobile services. Marketing opportunities spring to mind immediately – it’s finally possible to deliver the right message at the right time to the right person–, but location-aware technologies also allow for sophisticated fleet and employee tracking for optimal resource management. Additionally, family/friend finding capabilities, advanced call routing and diversified mobile rates are easy to implement.

No GPS necessary With Artilium’s ARTA platform, the company has instant access to these technologies. Artilium’s patented Tri-cell Intelligent Location System (TILS) supports GPS without relying on it. This means that location-based services are also supported on non-smart-phones and inside buildings. This significantly increases the applications and, equally, the target audience. An additional benefit of TILS technology is the minimal battery drain, which makes it feasible to enable the feature permanently. Key elements include:
 * Patented TILS technology works on (almost) all mobiles
 * Low cost, low battery drain, high availability (works inside buildings)
 * Affordable alternative to expensive fleet-tracking systems
 * Cloud-based apps delivery (‘software as a service’) through the Internet

Intelligent Real-time Routing
Thanks to Arta’s intelligent, real-time routing solution, they can deliver high quality service at minimal cost by constantly analyzing network traffic loads and automatically selecting the ideal route according to a predefined set of parameters. This system ensures optimal network performance at minimal costs in fixed-mobile convergence settings. Convergence For Artilium convergence is the key to future proofing communications systems. Traditional convergence solutions only address fixed and mobile networks, but Artilium has added a third element to the mix: VoIP control. Seamlessly (re)directing traffic over a corporate VoIP network greatly benefits a company’s bottom line. What this means is that a call to New York can be forwarded to Tokyo without lag, and at virtually no additional cost. Artilium’s intelligent routing solutions include:
 * Instant processing of network loads
 * Automated routing decisions based on your preferences
 * Lowest possible costs thanks to dynamic carrier selection
 * Advanced surplus call volume handling

Application Development
Artilium subscribes to the notion that third-party developers are often the driving force behind innovation. In order to facilitate external developers, the ARTA platform is open structured, allowing partners to introduce exciting new apps quickly and effortlessly through the integrated ARTA AppLAB. Moreover, ARTA AppLAB operates as a collaborative ecosystem and commercial hub where application developers team up with operators, advertisers, brands and service providers. ``One lab, many participants`` AppLAB facilitates cooperation and provides a clear legal framework. And thanks to integrated financial brokerage services, time-to-market is effectively minimized. The AppLAB also features a robust development infrastructure, including a comprehensive set of tools and tailor-made training programs. Highlights include:
 * Effortlessly connects developers to operators and vice versa
 * Provides brokerage services to operators, simplifying the financial and legal processes
 * Interactivity stimulates a sense of community
 * Includes developer tools and is supported by a detailed training program

MVNEs
KPN, United Telecom, Belgacom, Tellink, Narrowminds

Hosted MVNOs
Medion, Ortel, MobileVikings, Simyo, TomTom, BeCherry, hbvlmobile, Tele2, Toledo, ello mobile, Scarlet, MobiSud, nldmobiel

Non-Mobile Services
Mobistar, Telenet, Ziggo, BT, Kertel, Asia Telecom, DeltaMultimedia

Partners
microsoft, cisco, hp, dell, dialogic