User:Freetherealest/sandbox

Task One:


 * SocioBranding
 * Instagram and Politics
 * Social Media Campaign
 * YouTube Career
 * Trump Effect

Task Two:

Safaree Samuels wikipedia page lacks current information. Samuels was in the midst of a lawsuit against long time girl friend Nicki Minaj and suing her for physical and emotional abuse after their relationship ended. Samuels also joined the cast of Love and Hip Hollywood in 2016 where he also ventured in a new relationship with fellow co-star Nicki Mudarris, well-known as "Miss Nicki Baby". Freetherealest (talk) 23:51, 11 November 2016 (UTC)freetherealest

Fetty Wap wikipedia page lacks current information on his off and on current relationship with Alexis Skye. The page mentions he has three children with three different mothers however Fetty Wap is in a relationship with former dancer, Instagram model and now business owner Alexis Skye. They also purchased a home together despite the fact that he cheated with reality star Masika Kalysha.

00:01, 12 November 2016 (UTC)freetherealest

YouTube Career Description
YouTube.com is a predominant video sharing website founded in 2005 that is largely based on apprentice content creators. In recent years, the domain has transformed into a video-sharing capital for some YouTube celebrities. Following its merger with Google in 2006, the platform began to generate more advertisement revenue from its affiliate Google Ad sense. As a result, average YouTube users began to take advantage of the revenue generating aspect of the platform. With a YouTube account, individuals are able to make a career from the management of the platform and the content one produces. The number of views, followed by a large numbers of subscribers indicates an individual’s popularity on the platform however fame is not solely based on the numbers. YouTube takes into account of the other factors, which include social interactivity within the community, such as liberal type of discussions initiated in the comment section. In addition, individuals who have a YouTube account can like or dislike videos, which contribute to circulation and sharing of content on YouTube.

Advertising companies such as Google AdSense team up with YouTube to help fund the video sharing website through rather invasive research on consumer data. The social media platform collects information based on audience types and click baits for further investigation in order to maximize profits. YouTube had various lawsuits against the platform in the past, and was accused for the destruction of existing media businesses, copyright infringement issues as well as exploitation of its users. Companies such as Viacom and Sony have terminated their contract with YouTube and in turn sued the website for 2 billion views and a number of other videos produced in partnership to these companies. The 2 billion views were relocated into another video sharing website called Vevo.

Content creators that are looking to earn a living on the platform should take the necessary steps to monetize their videos under YouTube Partner Program. Earning a sizable salary from YouTube is possible however not guaranteed. YouTube does not formerly state how much one can earn on the platform due to the variation of contents that are in demand. That being said, various viral personalities have reported to earn hundreds of thousands of dollars, with some veteran YouTubers earning millions annually. Financial success on the platform differentiates amongst user creators depending on the type of content produced and ads implemented. Conversely, thousands of “YouTubers” who are famous online earn no income. The paradox of developing a career through the production of video content is that once an individual is “successful”, the work does not necessarily change.

Large sums of YouTube videos are user creator however traditional media companies endorse an increasing number of content online. A survey on decoding the most popular YouTube videos concluded that approximately 42 % of the sample appeared to be products of traditional media sources. Traditional media companies and right holders, such as popular television networks NBC and organizations such as NBA made up 8 percent of the sample. In addition, research analysts categorized some videos in the sample as “uncertain” due to the inability to decipher whether some published videos gain massive attention as a result of individual’s unique content or the product of established media. That being said, YouTube curators] who aspire to gain massive audience levels can attempt to produce content that satisfies their market by paying attention to the quantitative evidence that is generated through the numeric of views, comments, responses and favorites. These aspects generally characterize the most popular content on the platform YouTube.

Acquiring earnings through YouTube requires an understanding of algorithms in video production, which becomes influential to one’s long-term success on the platform. There is no immediate recipe for financial success on the platform however creating good quality content on a regular basis can aid in the growing of a fan base on an individual’s channel. The proper implementation of tools such as video annotations and metadata on one’s channel can maximize audience engagement, and thereby contribute to a video’s popularity.

YouTube Presence
According to recent statistics on YouTube, the social media platform is the second most-visited website in the world. It is the leading video sharing domain, enabling user creators often called “YouTubers” to influence audiences on a global and virtual scale. Likewise, average user creators on YouTube utilize handheld cameras to create content and potentially gain millions of views, compared to traditional media companies that depend on sophisticated technology for its productions. Over the last few years, there has been a significant increase in individuals that produce content over the Internet, which has suppressed the dominant role of conventional broadcasting. For example vlogging, which is inherently live and unscripted material created at the expense of personal privacy has increased in popularity amongst YouTubers. Research analysts performed a study on the top 100 most subscribed YouTube channels and found that 17 of those were vlogging channels. In 2015, a YouTube personality named PewDiePie earned 12 million dollars from uploading mostly vlogging content, which makes him the world’s richest YouTuber, with over 44 million subscribers worldwide. Many successful channels obtain partnerships with the YouTube Partner Program, which allows user creators to monetize their creative content. Furthermore in October 2015, Forbes Magazine published their first list of top-grossing YouTube stars; this illustrates the commercial viability of social media stars for both brands and consumers.

Unorthodox Career
YouTube layout allows user creators to update their channels with vlogs, tutorials and other various contents. The host became a method one can earn a profit through the constructing of a YouTube channel. The social media platform has created a space for average users to upload personal content from the comfort of their own environment. The social media platform requires little investment besides a webcam and basic editing skills, and can be transmitted into cyberspace shortly after. It is a field where average users can compete with large entities, with equal opportunity to reach the masses as well as gain substantial followings and earn an income. The global Internet population now represents 3.2 billion online users; with every minute there are 400 hours of new video content produced and 2.78 million YouTube views. The success of a “YouTuber” is largely based on the impression they have on their subscribers. A subscriber is an individual who voluntarily follows a personality on YouTube by clicking the subscription button. YouTube as an outlet is viewed as an alternative to television, where ordinary individuals are able to connect to a widespread audience in their own environment without some of the limitations the medium television brings. The Writers Strike in 2007-2008, which included over 12, 000 protestors, was a rally formed by writers against the issues of new media content being reused and recreated for new media outlets such as YouTube. During a time of media industry redundancies, The New York Times reported that Michael Buckley, an Internet sensation, comedian and vlogger with no writing credentials or Hollywood track record, earned a six-figure income from YouTube in 2009. The idea behind building one’s brand on YouTube is conclusive to the content being created as well as its popularity in the global network.

Monetization on YouTube
Companies large and small view YouTube as a platform that can reach massive audiences, and as a result, partnerships are refined between businesses and popular YouTube curators. Some of the associate partnerships are major media conglomerates; the ones with the most video views include Universal Music Group, Sony BMG, CBS and Warner Brothers. Financial success on YouTube is not a sure thing, however, creation of new content on a regular basis sustains followings as well as generates a growing fan base. Research analytics on YouTube indicate that a decline in uploaded videos results into a loss of subscribers.

Content creators should become familiar with the tools and applications featured on the platform for their own economic advantage. “Video manager” is an important tool that can be found on the drop down menu on one’s account. After recording videos, this feature functions as an editing tool whereby user creators can fix and improve content before publishing it online. YouTube does not formerly state how much one can earn on the platform; partly due to the variation of contents that is in demand. That being said, Communications Specialist, Aaron Zamost, said “hundreds of YouTube partners are making thousands of dollars a month, with a few that are making a full-time living”.

The most successful YouTubers utilize strategic ad placement in order to earn a profit. The prerequisite for gaining income through a YouTube channel is identifying which videos are qualified for monetization, depending on whether the user creator owns all rights to the intellectual property. Selecting an advertisement is the next phase towards reaping the monetary benefits from the social media platform. The three most popular formats of advertisements include In-Stream ads, True View, and In-Video ads. In-Stream ads are typically 15-20 seconds in length, and can be placed pre-roll, mid-roll, or post-roll. True View is the most popular format of advertisement amongst content creators because it gives viewers the option to skip after 5 seconds. In addition, True View layout generates the most revenue compared to In-Stream and In-Video advertisements. In-Video ads appear on the bottom segment of the video and are typically text-overlay. . A successful YouTube channel is the result of its niche markets as well as its implementation of suitable advertisements. Individuals can track their performance levels on YouTube through the use of YouTube analytics, which gives user creators an insight on details that will help maximize on earnings.

Coding System for YouTube Videos
It is often difficult to truly distinguish who is behind the most popular YouTube video creations i.e. between media companies creation verses independent creations. That being said, a poll was done on dominant success patterns based on 4330 YouTube videos over the course of three months. The coding scheme involved two primary categories: user creators and the product of a traditional media. User creators involve independent content created outside of conventional media establishments; whereas traditional media is corporate content produced professionally such as broadcast television. The survey concluded that user creator content dominates the sample, with approximately 60% (2177 videos) came from user generated sources.

In addition, researcher analysts further dissected the reasons behind popularity of videos amongst audiences based on four main categories: “Most Viewed”, “Most Favorited”, “Most Responded” and “Most Discussed”. They found that Most Favorited, Most Responded and Most Discussed videos have used similar communication methods used prior to mass media culture age. Conversely, researchers found that the category Most Views was similar to mainstream ideas of the media, where views were generally looked at as ratings. YouTube curators can consciously try to create content that will gain large audiences according to the anecdotal evidence from views, comments, responses and favorites, which by and large shape the most popular content on YouTube. Conversely, content creators can overlook these categories altogether, and gain attention from radically smaller audience types.

Understanding Algorithms to Improve Search Ranks on YouTube
It is almost a science behind acquiring earnings from YouTube, whereby understanding audience algorithms results to ones financial success on the platform. Content curators online success depends on familiarity of YouTube features that can ultimately be used towards one’s favorable gain. There is no immediate invocation to creating great content however creation of content in a systematic way is a quality suggestive to a video’s vitality. In addition, effective use of video annotations facilitates audience engagement, and leads to a stronger and more loyal audience. Lastly metadata, which is the informative details that helps allocate content online, contributes greatly towards virtual success. Content is individually the most important aspect to a loyal fan base online. YouTube analysts have found that individuals who support their channels with consistent videos face higher chances of online success and viral video content. By selecting narrow niche audiences rather than diverse markets, content creators are more likely to have a returning audience. In addition, YouTube recognizes the individual as a reliable source for content creation and rewards the content creator with higher search rankings. Conversely, developing content that lacks appeal to a certain niche market directly correlates to fewer views due to lack of content algorithms. YouTube analysts have found that content creators who tend to promote their videos on popular external sites relevant to one’s market tend to attract more active users. This leads to a more intensified niche markets whereby audience members willingly and actively promote user content.

According to YouTube analytics, research has shown that videos that directly communicate with audiences by asking for things like feedback and support are increasingly successful in the YouTube marketplace. This gives content creators an idea of on what audiences are looking for, which leads to improved audience satisfaction. Some examples of social interactivity on the platform include commenting, responding and sharing, which all contribute to the development of one’s channel. Positive feedback generally correlates to valuable content, which YouTube acknowledges by increasingly endorsing the video in users search engine.

The use of video annotations, which are essentially in texts notes, can further advise viewers on supplementary information left out of the video. For example, video annotations can direct audience members towards other content that they may be interested in. In other words, video annotations are interactive commentary between audiences and content creators in order to maximize information and feedback.

Metadata is a tool used to quickly identify videos online. Successfully using Metadata techniques enables rapid searches towards specific content geared to individual needs. Viewing YouTube analytics, one can observe traffic reports, which show the various patterns in audience engagement as well as view effectiveness of tools such as Metadata. For example, in addition to developing content that aligns with what people are often searching for, content creators can identify key words and phrases that are popularly used online for a greater increase in searches towards particular videos. The clearer the descriptions are for a video, the probable chance more users will actively discover and watch the content. In addition, depending on the tags and other text descriptions, it enables content to be more searchable and watchable verses content that contains unclear or lack of key information.