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PotentiaMED is a technology company based in St. Louis that provides outcomes information and insight products including advanced analytics and big data tools for clinical and economic comparative effectiveness in healthcare. PotentiaMED is an authorized IBM Solution Providor and is partnered with Washington University in St. Louis Clinical Outcomes Research Officeand Minimally Invasive Solutions, LLC  PotentiaMED's clients include medical providers NYU Langone Medical Center's Cardiac and Vascular Institute, Lenox Hill Heart and Vascular Institute of New York, SSM Health Care, Mercy Hospital of Buffalo, Siteman Cancer Center, Barnes-Jewish Hospital, and Washington University in St. Louis School of Medicine, as well as Life Sciences companies Estech, Sorin Group, and Minimally Invasive Solutions. PotentiaMED is a subsidiary of Gabriel Management Group.

Management Team
Robert Palmer is a co-founder and the president of PotentiaMED. Palmer developed the firm's PMED analytics products including comparative effectiveness analysis and predictive analytics for clinical and economic outcomes. He has industrial experience in developing models for healthcare payers, providers, life sciences, financial services, and manufacturing. Robert holds an MBA with a focus on finance from Washington University, Olin School of Business, and a BS in Business Administration with focus on finance from Regis University. He is an adjunct with the Hatchery Program, Skandalaris Center for Entrepreneurial Studies at the Olin School of Business, and a frequent lecturer on business valuation, planning, financial modeling, and analytics. He is a member of the William Greenleaf Eliot Society and the Young Presidents Organization.

Ben Brink is a managing director of PotentiaMED. Brink has over 30 years of experience in the management of high technology companies and in venture capital in Silicon Valley, Southern California, and St. Louis, Missouri. As CEO, he has led startup, early-stage, growth-stage, and mid-sized companies, both private and public in the software, defense electronics, medical electronics, environmental, and biotechnology market spaces. Recruited into the Federal Government in 2006, he turned around a $400M program, bringing the new biometric US passport into production. A Captain in the Navy Reserve, he was recalled to active duty in 2007; deploying to Afghanistan, he led efforts to increase intelligence sharing and coordinate operations between Afghanistan, Pakistan, and ISAF—awarded Bronze Star. Upon demobilization, Ben commanded Navy Intelligence Reserve Region Southwest, in San Diego until his retirement from the Navy in 2011. Currently, Ben is a founding partner of Carthage Intellectual Capital Management, and is an adjunct in management at Webster University and business at Grantham University Mark Skousen School of Business. Ben holds an MBA from Harvard Business School, MS in Operations Research from Stanford University, MSS in Strategic Studies from the US Army War College, and a BS in Mathematics from Stanford University. Community efforts include: Director Employment Initiative Program for Missouri ESGR; mentor and judge for the Skandalaris Center for Entrepreneurial studies at Washington University and for the St. Louis Information Technology Entrepreneur Network.

Todd Steussie is a managing director of PotentiaMED. Steussie has extensive experience in developing analytic and predictive models for athletics and healthcare. Mr. Steussie holds an MBA from Northwestern University, Kellogg School of Management, and a B.A. in Interdisciplinary Studies, Economic Theory from University of California, Berkeley. He earned certificates in Business Management, Entrepreneurship, Negotiations, Risk Analysis and Modeling from the University of Pennsylvania, Wharton Business School. He also holds certificates in Entrepreneurship and Team Building from Harvard University, Harvard School of Business.