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"Affective Ecommerce" is the application of Affective Computing to Ecommerce.

As a result of Affective Ecommerce, machines can read and understand human emotions as a result of our behavioral and physiological reactions. Through such means, machines can learn to monitor, aggregate and predict reactions to products as well as present and future buying decisions.

Everything that we do or potentially interact with has varying amounts and types of emotional triggers for you to engage or touch it or even notice it. Algorithms make use of these preferences and reactions to influence and seek to optimize buying behaviors. Many devices have been extensively tested and developed to tap into and make maximum benefit use of the these emotional and behavioral responses. Emotion sensing technology can include image, text, voice, gestures, movement and other modalities.

The term Affective Computing is ascribed to MIT professor Rosalind Picard — MIT professor, and prominent companies in field of affective computing include Affectiva and Empatica.